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Southcoast opts for
100% IGT products

Jan 27, 2004 8:15 AM

When the Suncoast hotel-casino opened three years ago, it raised eyebrows because virtually the entire casino floor was stocked with ticket-in, ticket-out (coinless) gaming machines.

When Coast Casinos’ new Southcoast Resort opens next year, it will stock its casino floor with all IGT machines and products.

Specifically, the new Southcoast casino will have about 2,500 Game King video poker machines, S2000 slots, Game King video slots, Reel Touch slots and S2000 Bonus Reel Slots, all featuring IGT’s vast library of popular game themes.

Plans also call for a full selection of the latest IGT MegaJackpots games, such as the popular Wheel of Fortune and Megabucks slots.

"We are appreciative that Coast Resorts has made such a significant commitment to IGT and its products," said Ron Rivera, vice president of sales for IGT. "Our working relationship with the Coast properties and its CEO, Michael Gaughan, has been very solid and one based on mutual respect for each other. This order is certainly indicative of that."

In addition to the soon-to-be-added Southcoast property, Coast Casinos owns The Suncoast, The Barbary Coast, The Gold Coast and The Orleans. The company currently operates more than 8,000 machines in Southern Nevada, not counting the machines in operation at McCarran Airport, which are operated through an affiliated Coast company, with an overall share of close to 80% IGT products.

Coast elected to go ahead with an exclusive for IGT products for a variety of reasons, officials said, including variety and popularity of the company’s slot and poker games, installation and service support, dependability and pricing.

"IGT is the leader in the industry for a reason," said Marcus Suan, vice pesident of slot operations. "They earned this order through their years of service and support of our casino floors.

"This is not only a good deal for our companies, but most importantly for our customers," Suan continued, "because I know IGT will deliver the very best products and the best support, which they have demonstrated throughout our years of dealing with them."

All of the machines to be installed at the new casino will be equipped with ticket printers to facilitate ticket-in ticket-out (TITO) payout functionality.

As noted above, Coast Resorts was the first casino operator to offer TITO on a major casino floor, when it opened the Suncoast Hotel and Casino with more than 2,300 machines in September of 2000. Since then, ticket systems and ticket-equipped machines have been installed at all of its other casinos.

"Coast Casinos has been an innovator in the market on many fronts," said Ed Rogich, vice president of marketing for IGT. "They were way out in front on the current move to tickets because they care about customer service and back it up by offering the best equipment and features. That’s evident in everything they do, from the new arena at the Orleans, to the theatres, to the bowling facilities and especially in the casinos."