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Station launches Jumbo Penny promo

Feb 3, 2004 7:49 AM

Station Casinos, Inc. announced last week that it is launching a new "Jumbo" promotion associated with its popular Boarding Pass Card.

The fourth in a series of Jumbo-branded products, Station’s new Jumbo Penny Boarding Pass Bonus gives its machine players an additional way to "win without winning."

Here’s how it works: Customers playing penny slot machines at designated Jumbo Penny slot banks at the company’s six Las Vegas casinos with a Boarding Pass card inserted are at once eligible to win a bonus jackpot of up to $1,000.

Three jackpot meters linking the Jumbo Penny slot banks at Station Casinos randomly hit inserted Boarding Pass Cards using a software system provided by Acres Gaming.

Bonus amounts range from $5 to $1,000, which are paid immediately right from the machine. The three jackpot meters offer three tiers of bonus jackpot money because Jumbo Penny will hit so often — an average of 100 times a day or four times an hour — penny slot players will see the meters paying off and resetting frequently.

The new bonus joins Station’s ongoing Jumbo Jackpot, in which players can win up to $150,000 for simply playing any machine at each of the company’s six Southern Nevada casinos.

"We’re rewarding our customers for playing with Station," said Stephen Cavallaro, chief operating officer of Station Casinos. "The Jumbo Penny banks allow our customers to turn a penny into a grand."

The Jumbo Penny Boarding Pass Bonus is the fourth offering in the Jumbo brand presented exclusively at Station casinos. Jumbo Penny builds on the success of the Jumbo Jackpot Boarding Pass Bonus, Jumbo Bingo, and Jumbo Poker.

Launched April 1, 2003, the Jumbo Jackpot Boarding Pass Bonus gives customers playing slot or video poker machines at the company’s six properties a chance to collect a bonus jackpot of up to $150,000, paid immediately in cash. The Jumbo Jackpot can hit at any time, at any place, regardless of how many coins are played.

Since it was launched, there have been 40 Jumbo Jackpot winners, who have been awarded nearly $5 million in bonus cash.

Jumbo Bingo has awarded 30 jackpots averaging $158,000 each, totaling over $10 million in jackpots to the company’s bingo players.

And Jumbo Holdem’ Poker, launched about a year ago, has also proven successful, with the jackpot meter starting at $100,000 for "bad-beats" among poker room patrons at Texas Station, Boulder Station, Palace Station, Sunset Station and Santa Fe Station.

In addition to the above-named casinos, Station owns and operates the Wild Wild West Gambling Hall, Fiesta Rancho and Fiesta Henderson Casino Hotels, and the Wildfire Casino. It also owns a 50 percent interest in both Barley’s Casino & Brewing Company and Green Valley Ranch Station Casino in Henderson.