LV plans b-day bash

Feb 17, 2004 7:21 AM

Las Vegas officials on Monday announced plans for the city’s 100th birthday bash that would last throughout 2005.

Las Vegas, known for its colorful history, over-the-top image and reputation, has created great anticipation for its upcoming Centennial Celebration.

Key business and community leaders are currently working on the Centennial Celebration Committee to plan a series of one-of-a-kind events for the community and the city’s nearly 36 million yearly visitors, commencing January 1, 2005.

"Las Vegas is like no other city in the world and when we commemorate our birthday it will be a blockbuster," said Las Vegas Oscar Goodman. "Through our promotional venture with Clear Channel Entertainment, we will host a birthday party that’s bigger and brighter than the neon lights on the Las Vegas Strip!"

Goodman said the celebration will hit a high note during the summer of 2005, when the city ignites amid a major live concert featuring the music industry’s hottest acts on the famed Las Vegas Strip.

The exclusive event, which also features Vegas superstars and other special performances and appearances, will be broadcast nationally on television and radio and webcast around the globe.

Las Vegas has called on Clear Channel Entertainment to produce the Centennial events and experiences, sell integrated sponsorship packages, handle merchandising and licensing and develop Centennial-related television broadcast rights and opportunities.

"Clear Channel Entertainment is proud to be working side-by-side with Las Vegas to produce a bigger than life birthday bash to be enjoyed by millions and millions of people," said Bruce Eskowitz, president, national sales and marketing, Clear Channel Entertainment.

Eskowitz added that Clear Channel Entertainment will work closely with the Las Vegas Convention and Visitors’ Authority (LVCVA) to entice visitors to participate in the festivities.

Formed in 1905, Las Vegas is the largest American city incorporated in the 20th century. The city’s visionaries took a chance on Las Vegas and established the city through a land auction. Nearly 100 years later, Las Vegas continues its reign as one of the most intriguing places in the world, the fastest growing city in the country and a top travel destination.