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Harrah’s to stage
$1M treasure hunt

Feb 24, 2004 2:14 AM

Casino customers will trade in red carpet and indirect lighting for the rocks and wilderness of the Nevada desert as they pursue a treasure chest worth $1 million.

The treasure chest containing a $1 million prize will be unlocked by one of dozens of Harrah’s Casinos players scouring the desert in search of riches, as part of the company’s upcoming Treasure Hunt promotion.

Harrah’s will hide a series of treasure chests throughout the Nevada desert and, on May 4, the casino enthusiasts will be provided with a guide, a map and a four-wheel-drive vehicle to track down the elusive prize boxes. When the search is over, one of the treasure hunters will leave the Mojave with $1 million.

Treasure Hunt property promotions, which began at select casinos on Feb. 22, will launch at all 23 participating properties by March 7. Up to four contestants will be randomly selected from each participating casino for their chance to kick up some dust and become Harrah’s latest million-dollar winner. Each of the selected entrants and a guest will receive an all-expenses-paid trip to Harrah’s Las Vegas.

This marks the second time Harrah’s has executed the Treasure Hunt promotion. In 2001, nearly 400,000 casino players from across the country participated in the first Treasure Hunt promotion, with Shirley Miller of Las Vegas taking home the $1 million.

"Treasure Hunt became an instant classic when we introduced it three years ago," said Ginny Shanks, senior vice president of acquisition marketing. "Many of our players have been raving about the promotion ever since, so we’re thrilled to be bringing back this one-of-a-kind event. There’s no question in my mind that this year’s Treasure Hunt will be bigger and better than ever."

Contestants can obtain entries by playing slot machines or video games and using their Harrah’s Total Rewards card at Harrah’s nationwide or Rio in Las Vegas, Harveys in Lake Tahoe and Showboat in Atlantic City, or by obtaining free entries, as no play is required to enter the Treasure Hunt promotion.