Alliance acquisition gives
boost to business

Mar 23, 2004 4:59 AM

A recent acquisition by Alliance Gaming Corp. (AGI) has already begun paying off with business it would not have contracted prior to the purchase.

Acquired was Sierra Design Group, one of America’s leading manufacturers of Class II gaming machines to tribal casinos. Last week, Alliance’s subsidiary, Bally Gaming and Systems, announced it had signed a contract with Cherokee Nation Enterprises to supply all three of its Oklahoma gaming locations with a casino management system solution.

Initially, Bally’s will install its players club and marketing solution at the Cherokee Casino in Catoosa, Oklahoma’s first resort destination gaming location. Currently, the three casinos have 2,200 gaming devices but will add another 1,500 units during the next 12 months.

The new Bally’s system solution features a variety of promotion and bonusing capabilities and has the ability to interface with the Class II bingo system created by Sierra Design Group.

In another area, the Sierra company received the bulk of the orders for the new 1,850 Class II machines being installed at the new Seminole Indians’ Hard Rock Hotel & Casino in Tampa, Fla.

Speaking of the Oklahoma sales, Robert Miodunski, president and CEO of Alliance Gaming, said he believed, "this is a strong step forward for both our gaming and systems initiatives as the Oklahoma market evolves. SDG’s Class II bingo system uniquely offers gaming facilities access to industry-leading systems like Casino Marketplace while offering players the widest variety of games in Class II, no matter which direction a particular tribe plans to go with regard to the new Oklahoma compact."

Recent court rulings have opened the door to Native American casinos to introduce or add to their inventory of Class II gaming machines without the need of negotiating their use with state authorities.