Some of the Palms’ advertising campaigns are known as the sexiest, most glamorous in Las Vegas. And now the popular hotel-casino owned by George Maloof is looking for a new persona to represent the resort in its advertising campaigns, events, concerts and daily promotions.
The first "Palms Girl" search will take place this summer. Maloof, the creator of the competition, said, "Everywhere I go, women ask me how they can be featured in the Palms advertising. This will allow those women the opportunity."
The search, sponsored by internationally renowned Ford Models, is open to women ages 21 to 35. Women wishing to be the first Palms Girl are encouraged to strut their stuff on June 27, July 25 and August 22 at Palm Beach Sundays at the Skin Pool Lounge.
The June 27 event, which begins at 1 p.m., will feature a concert by Island Def Jam recording artist "Everlast" and a barbeque. Throughout the day, the women will be evaluated on their interview skills and camera presence.
"Hosting the selection process in this party atmosphere really represents what the Palms is all about and allows the potential winner to experience our environment," Maloof said.
Representatives from Ford Models will judge the contest each day. "We’re excited about partnering with a legendary agency like Ford Models," Maloof added. "This is not just a chance to become the first Palms Girl, it’s also a chance to be seen by the most recognized and respected modeling agency in the world."
Video clips of the finalists from each competition will be placed on the Palms website and winners will be voted on by guests visiting the site. Details on the final competition will be provided later this summer.
But we do know this: The winner will receive a one-year, $100,000-plus contract with the Palms which includes a salary and Palms benefit package, wardrobe allowance, spa and beauty allowance, one-year car lease, possible film and television work, and a housing allowance. The four finalists from each day’s competition will appear in a calendar for 2005 produced by the Palms Casino Resort.