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Rock Star Poker!

Jul 20, 2004 3:22 AM

Already known as a Mecca for the "Young and the Reckless," the Palms hotel/casino will host the inaugural Vegas Rock Star Poker Tournament and Sweepstakes next month.

The event is co-sponsored by the Las Vegas Convention and Visitors Authority (LVCVA) and Clear Channel Entertainment Properties.

Set for Aug. 26-28, the tournament will be a one-of-a-kind event headlined by rock greats Dave Navarro, Tommy Lee and the Goo Goo Dolls’ John Rzeznik.

In conjunction with the tournament, the Palms will host a sweepstakes in which winners and their guests will thrill to the excitement and unpredictability of playing side-by-side with three of the most animated and talented artists in the music world.

The weekend begins with a tutorial to get players game-ready, followed by a private "meet and greet" session and dinner with Navarro, Lee and Rzeznik.

After the tournament, the winners will attend an exclusive after-party in the "infamous" Real World Suite at the Palms. The 2,900 square-foot, three-bedroom suite has become the most sought after high-roller suite in town.

Winners will be chosen from registrations at the tournament’s official web site, vegasrockstarpoker.com. The sweepstakes began July 5 and continues through Aug. 12. In addition to participation in the poker tournament, the sweepstakes features a top prize of $10,000.

The event is being promoted as another in a continuing sage for the LVCVA.

"Las Vegas excels in offering one-of-a-kind experiences and Clear Channel Entertainment Properties understood our interest in implementing nontraditional marketing tactics," said Terry Jicinsky, senior vice president, marketing, LVCVA. "Clear Channel’s creativity, live entertainment expertise and access to top talent combined to deliver an innovative and memorable program for Vegas."

"Las Vegas sets a high bar for both excitement and originality," said Bruce Eskowitz, president of Clear Channel Entertainment Properties. "The LVCVA’s clear view of the target promotions markets and the generosity of the Palms Hotel helped us assemble a strong mix of promotional vehicles to achieve their marketing objectives."

Dave Navarro became one of alternative rock’s first true guitar gurus that was not afraid to confine his skills to one style. These differences in style are evident in his groundbreaking work with such notorious bands as Jane’s Addiction and Red Hot Chili Peppers. Currently, Navarro can be seen on the hit MTV reality show "Til Death Do Us Part."