Rio to offer
‘ladies only’ entertainment

Aug 3, 2004 6:55 AM

The Rio All-Suite Hotel & Casino, whose skimpy cocktail server outfits have generated rave reviews from men for years, has decided to do something for its women customers — create a 21,000-square-foot entertainment complex dedicated to women.

The $7 million facility is billed as The Ultimate Girls Night Out destination and will feature a new Chippendales Theater, ultra lounge and retail boutique.

Rio officials said the multi-faceted entertainment experience will be a place where women of all ages can gather and celebrate occasions such as bachelorette parties, high school/college reunions, 21st birthday celebrations, office parties and just about any other instance in which a "girls’ night out" is in order.

"Our decision to build this complex is based on research we believe indicates a demand for female-targeted entertainment in Las Vegas," said Marilyn Winn, senior vice president and general manager for the Rio. "Chippendales is the premier brand in women’s entertainment. We’ve seen a significant increase in show counts over the past two years, and believe the timing is right to introduce an entire entertainment experience dedicated to women."

Slated for a December 2004 opening, Ultimate Girls’ Night Out will include a 400-seat Chippendales Theater (50-foot-wide stage with private sky boxes) housing the Rio’s popular show, a spacious cocktail lounge, retail area and plush ladies’ room.

Architecturally, Ultimate Girls’ Night Out will be a virtual theme park for women. Designed with a subtly feminine chic, the space itself will be a true testament to "girl power."

"The design has been a collaborative effort," Winn explained, "relying heavily on the input of women in our organization and women closely affiliated with our Chippendales partners. We’ve put a great deal of thought into the shape of the structure, the fabric textures and colors, bathroom fixtures, and even the floor finishes. Every detail of this project has been developed with women in mind."