3rd Street touted as downtown’s
‘action’ district

Sep 21, 2004 6:44 AM

Downtown Las Vegas is hoping to get a boost from a new entertainment venue just a couple of blocks from the Fremont Street Experience.

The newly-formed Third Street Promenade last week announced it had signed a contract with the owners of New York’s "notorious" Hogs and Heifers nightclub to build a branch here later this year.

Hogs and Heifers gained fame as the inspiration for the movie, "Coyote Ugly," and attracts visitors from around the world.

"There could be no other obvious choice in this country for the first expansion of Hogs and Heifers," said Michelle Dell, owner of the New York nightclub. "Las Vegas is the most obvious choice."

Las Vegas officials agree.

"Hogs and Heifers completely transformed the meat packing district in New York into the hot-spot for locals and tourists, and I know it will do the same thing for Las Vegas," said Mayor Oscar Goodman. "Once these projects open in our downtown, Third Street will be the place to be for action in downtown."

The Third Street Promenade is a 26,000-square-foot site formerly occupied by the Trolley Stop at Third Street and Stewart. The Henry Brent Company, which owns the Lady Luck Hotel-Casino, is developing the site into a mall for entertainment, restaurants, clubs and retail outlets.

"The Third Street Promenade is envisioned as the Wild Wild West meets Disneyland, meets West Side Story," said Keith Grossman, co-owner of the Henry Brent Company. "It will be on the cutting edge of entertainment and excitement."

In addition to Hogs and Heifers, several other taverns and restaurants are planned for the promenade. The Las Vegas City Council last week approved special use permits for Celebrity Las Vegas, a 10,000-square-foot gay themed nightclub; a 5,500-square-foot bar and grill called Triple George; and a 4,050-square-foot French style burlesque theater.