Gaming Entertainment on
cutting edge of design

Oct 5, 2004 11:57 AM

By GT STAFF

Gaming Entertainment is planning to introduce some innovative games at this year’s G2E. Last year it unveiled its hottest new game, Play Four Poker, and it was an instant hit. The name may give it away, but you’ll have to join the crowds to get a close-up look at this fast-paced variety table.

Slot machines may dominate play in casinos, but innovative new table designs prove that nothing can compare with the experience of live table game action.

Something about the feel of the felt and cards, the interaction with other players, the tension, and conversation make table games a part of the gaming world that just cannot be duplicated on a computer chip.

Gaming Entertainment, Inc. is doing its share to help keep table games on the cutting edge. It’s an up and coming company, in business for a little over a year. The company supplies products to nationally known companies, such as Sigma, Williams and IGT among them.

Ya Awada, owner of Gaming Entertainment, Inc., is no freshman in the gaming industry. He has been in the business for over 25 years with the Circus Circus group and other game manufacturers.

One key factor that is contributing to the success of Gaming Entertainment, Inc., is the welcome responses they have received for integrating traditional games with a new variation, as in 3-5-7 poker and Hi-tie blackjack.

The former, 3-5-7 Poker, is already a hit nationally with the game in over 25 casinos in Nevada, California, and Mississippi, with MGM being the latest customer.

"Players want action, and 3-5-7 poker is packed with it," Awada says.

Combining three popular games, 3-5-7 will draw new players and seasoned players alike. Players that are normally drawn to 3-card poker, 5-card, or 7-card poker, can play all of them in 3-5-7 poker.

Players may bet on all three hands. First, patrons are dealt their three-card hand, combine it with two more cards for the five card hand, and then into the seven. Bets don’t have to be even and after the players review their three-card hand, they may surrender their last wager or let it ride.

Hi-tie blackjack is another Awada brainchild that uses the traditional game of blackjack with a new spin. Developed only three months ago, players are given the option to place a bet on whether their first card will be higher than the dealer’s first card or if it will be a tie.

A "high" win plays even money with the odds at almost 50/50, while a tie pays handsomely at a wager of 11-1. The game can also be played with one side bet. Traditional blackjack commences after the bets are paid up.

"Hi-tie blackjack increases the action for both the customer and the casino," Awada notes, adding that, "patrons will want to play longer due to increased betting and excitement."

Indeed, the game provides an up front bet on the first card, allowing for action before the second card is even dealt!

"To properly develop a new game, you have to know how to deal and play the games, and we have that experience," Awada said.

Awada adds that creating exciting new games is only half the equation of producing winning products.

"Our pricing is consistent and surprisingly reasonable ”” less than half the cost of other manufacturers in some cases," he said. "Plus we believe in quality of service, and we’re small enough to provide it one-on-one."