The federal government in Australia announced Friday the prohibition on gambling ads during all live sports broadcasts between 5am and 8:30pm. The ban begins on March 30th, and coincides with the second round of the Australian Football League’s season and the fourth round of the National Rugby League.
The move, aggressively sought by anti-gambling activists, is an effort to reduce children's exposure to betting ads. It will begin five minutes before the start of play and conclude five minutes after a match or game’s conclusion.
Local media report the new industry code of practice, released by the Australian Subscription Television and Radio Association (ASTRA), includes a controversial exemption for so-called "low-audience" sports TV channels, including ESPN, ESPN2 and Eurosports.