Taking GamingToday to next level

Aug 22, 2018 4:00 AM

GamingToday, the iconic Las Vegas sports and gaming publication, has been acquired by gaming visionary Bill Paulos. This will mark the end of an era for the renowned sports and gaming publication that was founded over 40 years ago by Chuck and Eileen DiRocco.

Established in 1976, GamingToday (formerly Sports Form) has been a staple for sports and gaming bettors in Las Vegas and across the country, and is the nation’s only newspaper dedicated to covering the commercial casino industry, as well as pari-mutuel race wagering and the emerging sports betting industry. The full-color, tabloid-size weekly is distributed in casinos, card rooms, at racetracks and other outlets.

The GamingToday website contains all the news and features of the newspaper, plus expanded coverage in key areas: race and sports analysis and handicapping, timely casino news/slot club information, ongoing poker promotions and tournaments, as well as a comprehensive gaming guide and strategy manual for virtually all casino games and an archive of past issues.

It is also famous for its long-standing Bookie’s Battle Contest. Now entering its 39th season, the Bookie’s Battle pits linemakers against each other for who’s the best prognosticator over the course of the year.

“We are honored to be carrying on the great tradition started by Chuck and Eileen 40 years ago. We know Eileen is looking forward to a well-deserved retirement and we are excited about taking GamingToday to the next level with national expansion. The interest and the need of our land-based and digital publication is more relevant than ever given the SCOTUS ruling and the expansion of legalized gaming across the county,” said Paulos.

“I am so glad GamingToday was able to find a buyer that is willing to take Chuck’s idea to the next level,” Ms. DiRocco said. “Chuck and Bill were good friends over the years and I feel this is almost like keeping it in the family.”

At the same time, it was announced that Howard Barish will assume the role of general manager at GamingToday. A graduate of the W.P. Carey School of Business at Arizona State University, Barish has over 25 years’ experience working with Las Vegas casinos in the food and beverage industry, including Caesars Palace, MGM Grand, Bally’s and Green Valley Ranch. His last position was vice president of the world-famous Stage Deli franchises.

Ronnie Berger, GamingToday’s current general manager, has accepted the position of vice president of operations at Dirson Enterprises Inc.

GamingToday expands the Paulos business portfolio anchored by Engaged Nation, the award-winning gamified marketing company. Engaged Nation created gamified marketing in the casino industry and recently added the international MarTech Breakthrough Award for Best Interactive Content Platform to its ever-growing list of honors.

“Engaged Nation has independently established itself as an industry leader with an array of customized online to on-floor programs by helping our clients increase their financial performance. Beyond that, I am extremely excited about the tie-in with GamingToday and Engaged Nation’s contests, including the $1 Million Pro Football Frenzy being offered to GamingToday readers (see p5). The synergies between these two companies will offer the gaming industry the most comprehensive combination of gamification and relevant content on all aspects of sports and general gaming, using the strengths of both entities,” said Paulos.

“The team is already finalizing our plans to expand and improve GamingToday, especially the digital side of the business, using the very solid, proven foundation that Chuck and Eileen built. I’m excited about the future of our company,” added Barish.