Today, SeventySix Capital, a venture capital company led by former MLB star Ryan Howard, announced an investment in U.S. Integrity (USI), a Las Vegas-based company that provides tailored integrity, fraud prevention and consulting services to organizations of all sizes, from major professional sports leagues and collegiate conferences to sportsbooks and operators throughout the country.
Leveraging various data feeds from third parties, unique expertise, a proprietary dashboard, and robust reporting, USI provides clients transparency into wagering information and identifies abnormalities within the U.S. betting environment.
Led by Matthew Holt, U.S. Integrity does not manage risk or offer wagering lines. Consequently, it remains the only market participant that doesn’t encounter the inherent ethical conflicts that permeate the industry. U.S. Integrity’s partners and clients can safely and comfortably share their insider and proprietary information.
U.S. Integrity has already secured several top tier clients including the National Basketball Association (NBA), PAC-12, and SEC, among others.
“Fraud prevention and integrity monitoring is our core business. We conduct robust reporting and synthesize large data sets in order to provide our clients with concise and actionable insight on potentially suspicious behavior. Most importantly, we assist our clients in evaluating areas of risk and identifying activity that warrants further investigation. At U.S. Integrity, we actually walk our clients through that data,” said Holt.
In May 2018, the Supreme Court’s decision to strike down PASPA opened the door for expansion of the legal sports betting industry across the United States. Since then, 19 jurisdictions have passed legislation, allowing leagues, teams, sportsbooks, and corporate partners to provide an additional sports fan engagement experience.
As the sports betting market continues to evolve, the teams at SeventySix Capital and U.S. Integrity predict that there will be a strong need for a checks and balances system, specifically one with no inherent conflicts of interest, such as the ones in place for the current stock market.
“Now’s the time for investors to back the growth of the sports betting industry. States have jumped on the opportunity at an amazing rate and it will only continue to expand across the country in the next few years.
That’s why we at SeventySix Capital feel it’s so important to ensure legal sports betting remains just that – legal," said Ryan Howard of SeventySix Capital.
With SeventySix Capital’s financial backing, post-investment execution support, and a board seat held by Managing Partner Wayne Kimmel, U.S. Integrity endeavors to continue to sign clients at a rapid pace, with the goal of generating significant market share by the start of the 2020 college football season.
Additionally, SeventySix Capital’s backing will provide U.S. Integrity with runway to identify opportunities to automate, scale, and become more efficient while they expand their suite of products and services. Specifically, U.S. Integrity has identified an opportunity to develop and promote educational services to sports administration students, athletic department officials, coaches, trainers, and student-athletes.
U.S. Integrity’s ultimate vision is to become the most reliable, conflict-free intermediary for professional sports organizations, collegiate athletic conferences, individual teams and universities, leveraging their decades of experience to skillfully navigate the nuances of the market as it matures and expands.