As March Madness approaches, a lot of the craziness comes from women who lose their husbands, boyfriends or significant others to college basketball for two weeks. And that’s where Denver radio sports talk host Lisa Belkov-Snyder comes in.
“My original tag line was ‘bringing women to the lighter side of sports and men to the lighter side of women.’ I am a way of helping women find out how to deal with being a sports widow,” said Snyder, who started her show five years ago.
Lisa does a two-hour radio show weekends on 1510 AM and 93.7 FM, and it helps being the flagship station for the Nuggets, Avalanche, Rockies and Broncos along with the University of Denver.
Snyder covers all topics on her show, including gambling. She even has a take on how men and women approach sports betting. Mind you, this is her interpretation.
“I did a piece a year ago on gambling and women,” said Snyder, who grew up in Virginia Beach, Virginia, and went to school in Boston. “Women are more thoughtful than men about how they place their bets. Most are solid with a $200 bet. It’s a Battle of the Sexes thing when it comes to betting money.
“It’s like what to watch on television,” she continued. “Men have the remote control, but women are behind the majority of decisions about how to handle disposable income.”
Lisa said she was in Las Vegas last week and stayed at the Vdara in order to avoid the slot machines.
“I didn’t want to stay in a place and hear all those sounds,” she said. “I did though get the urge to play. I enjoy the table games, so I set aside $100 to play blackjack and bet $15 a hand. When that was gone, I quit. I wound up leaving with $6, enough for a Diet Coke.”
As for her status as one of the few women sports talk show hosts, she’s not bothered in the least by being in a male-dominated industry. And she’s even more vulnerable to criticism as an independent host.
“I own my show,” she said. “I feel we can cover more ground from Denver than being tied in to ESPN programming. “A lot of women really enjoy sports and I can be their outlet. I do get a lot of male listeners who enjoy the show and I’m having fun with it.”
With the popularity of women in sports like Erin Andrews on the national scene, Snyder didn’t rule out the possibility of joining a national network with her show.
“I don’t mind being a woman in a male dominated industry and always getting scrutinized,” she said. “If an offer ever came my way, I would certainly consider it. My first job was with ESPN. I’ve learned to never say never.”
Mark Mayer has over 35 years covering sports events and is the sports editor at GT. Reach him at [email protected].