And Silverton makes eight.
“Lucky 8,” said Lee Amaitis, CEO of Cantor Gaming, who has attended every one of the expanding sports book/technology expansions that first began at the M Resort in March of 2009. “That makes three for this year (Venetian, Palms, Silverton) and we hope within six months to have another.”
Each opening is similar and yet somewhat different. The motif is red and black with the size of the book dependent on the casino’s need.
“We expand the blue print of what we can bring to properties,” Amaitis said. “It speaks for itself. The casino is a very nice property in its own right, but never had this attraction to it. For many, many years this has been an underrated casino.”
Silverton certainly has great potential, located in a growing demographic area on Blue Diamond Road and Dean Martin Drive not far off Las Vegas Blvd. While close, Silverton does it alone with a huge parking lot, the flagship 165,000 square foot Bass Pro Shops Outside World, signature 117,000 gallon saltwater aquarium, 300 deluxe rooms and 90,000 square feet of gaming.
Except no full-fledged sports book – until now.
“We have been looking forward to a full-size book for some time now,” said Kirk Golding, senior vice president of IT and special projects.
“We had been partners with Leroy’s, but chose Cantor after hearing what they proposed to do. And from the looks of it, they did a great job. I think we made a good decision.”
What was once a miniscule booth with two or three ticket windows open, is now an intimate 2,000 square foot book with 38 betting carrols, including seven VIP that feature leather lounge chairs and custom carpeting. The major feature is the nearly 8 x 54 foot wide screen television and the latest LED betting odds screens.
And a poker room is coming soon, accroding to Golding, which he said should add to a huge increase in business for hotel guests.
“I am very excited to be a part of Silverton,” Amaitis said. “It gets us to another level. We want to do more. We would like to get into double digits soon.”
Amaitis indicated he couldn’t get into specifics about further expansion plans, but did say Cantor is targeting areas outside of Las Vegas such as Reno and Laughlin. In fact, Cantor will soon take over the Pahrump Nugget once Gaming Control gives the final OK.
“We will talk to anybody that would bring us in,” Amaitis said. “We have also placed kiosks with our technology in 10 taverns, including the Roadrunners, Giuseppe’s, the Boulevard, Outpost and the Becker’s Gaming Group. Going into taverns gives us a business model we have never had before.”
The hub of Cantor operations remains at the M, but Amaitis said that could change in the future.
“If we did move the hub, it wouldn’t be to another casino,” he said. “We would like to have a business office.”
Mark Mayer has over 35 years covering sports events and is the sports editor at GT. Reach him at [email protected].