Live Betting on The NFL And Football — Insights From Kambi’s Head of In-Play Betting

Live Betting on The NFL And Football — Insights From Kambi’s Head of In-Play Betting

August 15, 2018 10:15 AM
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Previously in an interview with veteran bettor Wes Reynolds, we examined live betting (aka in-game or in-play wagering) from the player’s perspective. In this article, we pull back the curtain on live betting from the operator side — in a conversation with Simon Noy, the head of live betting for Kambi Group, which has partnered with DraftKings as the latter’s sports betting technology/product supplier. 

In this exchange with Noy, conducted via e-mail, we focus on NFL betting and football betting. In Europe, where Kambi is based, the popularity of in-game wagering is already enormous and will only continue to grow in the U.S.  What can bettors expect not only at the DraftKings Sportsbook — which launched for New Jersey sports bettors on Aug. 6 — but at most sportsbooks as in-game offerings continue to expand?

Put simply, the availability of betting options will only be limited by imagination, bettor appetite, and the ability of oddsmakers/suppliers to hang sensible numbers.  (Note: This interview has been lightly edited for brevity and clarity.)

Check out sportshandle.com for the full article.

Brett Smiley’s opinions are his own and may not reflect those of GamingToday.