Boyd unveils all-new B Connected customer loyalty program

Boyd unveils all-new B Connected customer loyalty program

August 27, 2018 10:25 AM


Boyd Gaming Corporation today (Monday) unveiled its all-new B Connected customer loyalty program highlighted by the addition of new reward tiers and exclusive new benefits for Boyd Gaming customers.

Now, the B Connected program features five player tiers: Ruby, Sapphire, Emerald, Onyx and Titanium with new benefits for loyal Boyd customers across the nation, including annual cruises on Holland America Line; vacations to Las Vegas, Hawaii, and Baha Mar Resort in the Bahamas; annual gifts of luxury jewelry and electronics; and other unique and memorable trips and experiences, the company said.

"With the all-new B Connected, we sought to create a player loyalty program that is truly distinctive and compelling," said Matt Ryan, Senior Vice President and Chief Marketing Officer of Boyd Gaming.  "In addition to the wide array of discounts, comps and benefits our customers have come to expect, we've added an incredible selection of trips and unique experiences to appropriately recognize and reward our loyal players.” 

Once a tier upgrade is earned, the player immediately receives their new card – and keeps that tier level and its associated benefits through the next full calendar year.

The all-new B Connected is now available in Southern Nevada at Aliante, California, Fremont, Gold Coast, Main Street Station, The Orleans, Sam's Town and Suncoast; in Louisiana at Amelia Belle, Delta Downs, Evangeline Downs, Sam's Town Shreveport and Treasure Chest; in Illinois at Par-A-Dice; in Indiana at Blue Chip; in Iowa at Diamond Jo Worth; and in Mississippi at Sam's Town Tunica and IP Biloxi.

Boyd Gaming says it will roll out the program at additional properties nationwide in early 2019. There is no charge to be a B Connected member.