Eldorado Resorts offers loyalty program in five states
February 21, 2017 3:01 AM
by H. Scot Krause
When we reported on Eldorado Resorts last August, there was no universal slot club. Eldorado’s new distinctive loyalty program ONE Club now rewards guests with exclusive benefits nationwide.
Eldorado Resorts is a casino entertainment company that owns and operates seven properties in five states, including the Eldorado Resort Casino, Silver Legacy Resort Casino and Circus Circus Resort Casino in Reno, Nev.; Eldorado Resort Casino in Shreveport, La.; Eldorado Gaming Scioto Downs in Columbus, Ohio; Mountaineer Casino Racetrack & Resort in Chester, W.Va.; and Presque Isle Downs & Casino in Erie, Pa.
With ONE Club, guests can now receive comps at over 50 restaurants and lounges, 4,500 hotel rooms, and dozens of entertainment options throughout the Eldorado Resorts portfolio. ONE Club debuted in August 2016 at Mountaineer Casino, Presque Isle, and Scioto Downs and is now available in Reno at Eldorado, Silver Legacy and Circus Circus allowing guests to earn and redeem at those properties.
ONE Club will come to Eldorado Shreveport later this year. This new loyalty program features invitations to exclusive events, preferred hotel reservations, and special personalized service. As members play, they will accumulate Tier Points to move up the five tier statuses (Bronze, Silver, Gold, Platinum and Chairman.)
Members can redeem reward dollars for slot freeplay, dining, accommodations and more and players keep their earned status for one year.
“We’ve designed a single rewards program that grants our guests the flexibility to earn and enjoy benefits, no matter which property they visit throughout the country,” said Gary Carano, chairman and chief executive officer of Eldorado Resorts, Inc.
“The ONE Club expansion comes to Reno on the heels of a $50 million announcement of planned facility enhancements at Eldorado Reno, Silver Legacy Reno, and Circus Circus Reno,” Carano continued. “Renovated rooms, new restaurants, expanded nightlife, and a full-service luxury spa will be among the amenities offered at the Reno resorts for ONE Club members to enjoy.”
Players ages 21 and older may enroll at any Eldorado Resorts, Inc. property with a valid photo ID. Once enrolled, members can immediately begin earning Reward Dollars.
For more information on ONE Club and its member benefits, visit www.eldoradoresorts.com. Click on one of the casino names and scroll down through the promotions to find the ONE Club Benefits page.
H. Scot Krause is a gaming industry analyst, researcher and journalist. He is a former entertainment director and 21-year resident of Las Vegas. Email: ScotKrause@GamingToday.com