We had a week or so of very cold temperatures, which included freeze warnings from the local weather forecasters, and busted pipes for those who didn’t heed the warnings. No snow, hail or ice came with this nasty cold front, so we can’t say it was just like being back in Buffalo, New York. But it was close enough for us so we were happy to see temperatures climb into the 50s over the weekend, and are delighted to know 60s are in store for us this week.
Barring some unforeseen storm, the good weather should be around for Super Bowl Sunday, Feb. 3, which is one of the reasons Las Vegas is such a great place to be for the big weekend.
Of course the Big Game parties, the opportunity to place a wager on any one of hundreds of propositions (many of them are whacky, but they generate interest and fun), the biggest and best screens in the country to watch the game on, and all the other amenities our town offers are a few more reasons people flock here.
We will be reading all of our handicappers’ opinions next week before we make our selection and place our wager. We will also check with our Bookies Battle winner, Joe Porrello of Cannery, and Ken Sloan, who has now been declared the official winner of Station Casinos’ Great Giveaway football handicapping contest. Ken delivers GamingToday newspapers to the local sports books and also works for sister company Nevada Parlay Cards.
Ken registered at Boulder Station, making it the second straight year a player registering there has taken home first prize. We also noticed that Glen Meadows, director of ancillary gaming at Boulder, came in fifth in GT’s Bookies Battle. There must be something lucky about the Boulder Highway location. It’s a bit of a drive, but we may go there to place our SB XLVII wager.
NOW YOU SEE IT: Now you don’t. And you will probably not see it again.
What are we talking about? Those confounded digital billboards. And, as we drive about the valley and through other parts of the county, we see more and more of them.
We’re not against new technology, and these new billboards have much to offer, but we think they change the displays way too often.
With the new technology, the display company can sell the same space to multiple advertisers. Then the ads rotate giving each advertiser a set amount of time to be shown. We’ve never clocked it, but it seems like they change every five or ten seconds, and that is our complaint.
When you are driving you have many things to pay attention to, which leaves only a second or two to glance at an approaching billboard. If something catches your eye, you’ll likely need to tend to traffic before you can fully read or digest the message. Then when you glance back, the message has morphed into a new advertisement as you drive by.
Even when sitting at a red light, the board may not get back to the ad you were interested in before the light changes.
Billboards are a great way to let drivers know about products or services a business offers. However, when they change too quickly, the message is easily lost.
DERBY ROAD: The Road to the Kentucky Derby is a series of races that began the end of September and will continue through April.
We don’t usually pay much attention this early, but last year Churchill Downs changed the way horses would qualify for this year’s Run for the Roses. They threw out the graded stakes criteria that had been used since 1986 and instituted a point system to determine which 20 horses will have the prestige of running in this great race. Points are given to the top four finishers in each race.
The earlier races award 10 points to the winner, 4 for place, 3 for show and 1 for fourth place. Then, beginning with the Fasig-Tipton Fountain of Youth, Feb. 23, at Gulfstream Park, the points go to 50, 20, 10 and 5. With the running of the Florida Derby, also at Gulfstream, on March 30, they increase again to 100, 40, 20 and 10. Finally, there are two wild card races at the end of the series that will award 20, 8, 4 and 2 points.
It’s easy to see the current leader, Goldenscents (24 points), has a long and difficult journey ahead. We’ll be watching closely.
See you around town.
Eileen DiRocco is the owner and publisher of GamingToday, the bible for gaming news “you can bet on.” Contact Eileen at [email protected].