LA Forum reborn with ties to Vegas giant Caesars

Jan 15, 2014 9:17 AM

The Forum that was “Fabulous” when housing the Los Angeles Lakers will be again thanks to Las Vegas based gaming giant Caesars Entertainment Corporation.

Caesars Entertainment Corporation has signed on as an official partner of the Forum in Inglewood, Calif., which reopens today (Wednesday) following an extensive reinvention of the venue.

As part of this partnership, CEC will have a prominent marketing and brand presence in and around the re-imagined Forum and will work to create unparalleled experiences for Forum customers.

“This partnership brings one of the world’s most iconic venues together with the world’s largest gaming entertainment company. We are delighted to welcome Caesars as an official partner of the Forum,” said Sid Greenfeig, senior vice president, west coast business operations, the Forum.

“We recently completed a reinvention of the Forum hat has created the largest indoor performance venue in the country with a focus on music and entertainment and are proud that the highly regarded brand name, Caesars, can be a part of that. Through this partnership, Caesars will have a powerful platform, as well as a dedicated partner to help them reach new customers and continue as a world-renowned gaming, entertainment and hospitality company.”

As an official partner of the Forum, Caesars Entertainment will have a dedicated 4,000-square-foot hospitality space located on the event level. Named after the entertainment company’s flagship resort in Las Vegas, the “Caesars Palace Club” will create unique interactive experiences for fans at the Forum. 

Additionally, members of Caesars Entertainment’s loyalty program, Total Rewards, will have the opportunity to receive tickets to select Forum events. Elite Total Rewards members may also have the opportunity to receive behind-the-scenes experiences at select Forum shows. 

CEC will occupy a space on the Forum’s terrace for pre-show activation initiatives where attendees can win prizes to be redeemed at Caesars Palace and other company resort experiences in Las Vegas.

“Caesars Entertainment has always led the way within our industry in presenting high-profile entertainment so we are thrilled to partner with the Forum to deliver additional extraordinary live entertainment experiences to our customers living on the west coast,” said Jason Gastwirth, CEC senior vice president of marketing and entertainment. “We are confident that the Forum will once again be the premier music and entertainment destination in Southern California and we look forward to being a part of the venue’s most memorable moments.”

Celine Dion debuted at The Colosseum at Caesars Palace in 2003. Since that time, The Colosseum has become home to some of the world’s most iconic entertainers and won multiple awards, including being named “Venue of the Decade: 2000-2009” by Billboard Magazine. In late 2013, the company once again ushered in a new era of entertainment in the famed resort city with the launch of Britney Spears’ “Britney: Piece of Me” at the newly renovated The AXIS theater at Planet Hollywood Resort & Casino.

New amenities at the Forum include: a completely modernized Arena bowl with superior acoustics; approximately 8,000 square feet of new event level hospitality offerings; lavish new VIP clubs; a 40,000 square foot outdoor terrace; and seven star-caliber dressing rooms as well as a return to the venue’s original exterior color – now officially known as “Forum red.”

The “Fabulous” Forum reopens on Jan. 15 with the first of six historic performances by the legendary Eagles. Additional dates include: January 17, 18, 22, 24 and 25. On January 20, Justin Timberlake’s highly anticipated “20/20 Experience World Tour” will come to the venue.

Future bookings include Paul Simon and Sting (Feb. 15) and comedienne Chelsea Handler (April 26).

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