Las Vegas becomes the tea capital of the world this week
June 11, 2018 9:25 AM
by Robert Mann
Las Vegas becomes the tea capital of the world this week with the opening of the 16th Annual World Tea Expo, the leading tradeshow focused on advancing the business of tea.
The confab takes place June 12-14 at the Las Vegas Convention Center with more than 200 exhibitors, top companies and professionals from more than 50 countries gathering to focus on business-building strategies, "what's next" in tea, and new products and distribution channels.
"World Tea Expo is the largest and most prominent B2B trade show and conference for premium tea," said Samantha Hammer, the World Tea Expo event director and World Tea brand leader. "An estimated 3,500 attendees will explore new product opportunities and learn how they can take advantage of tea's popularity in the marketplace. Exhibitors will meet face-to-face with buyers, conduct deals and make key connections. Attendees will learn all about the leaf and how to profit from tea, while discovering hundreds of new teas, tea wares, brewing accessories and related products and services."
Additionally, the World Tea Expo 2018 conference agenda features more than 50 educational sessions on tea business development, including:
Who's Buying? - A National Brand's View of the U.S. Premium Tea Consumer
Keys to Success in Tea Retail - From Startup to Starbucks
Lessons From the Third Wave -The Specialty Coffee Market as a Blueprint for Success in Specialty Tea
Expanding the Understanding of Tea Through a Global Perspective
America, China & India - Innovation and Collaboration Between Nations to Produce Quality Tea in the United States
An Overview of Chinese Tea Making Techniques
Selling Tea in the U.S. Specialty Food Market
Hospitality and Tea - How Your Tea Offering Distinguishes and Elevates Your Establishment
Why Are Great Restaurants Serving Awful Tea? How to Fix Tea in the Hospitality Industry
How to Build a Low-cost, High-profit Online Tea Business
How to Market Tea to Millennials
Sustainability and the Tea Industry
How to Launch a Custom Tea Blending and Private Labeling Program