Fremont Street Experience will be home to largest single video screen

Aug 16, 2018 9:25 AM

The Fremont Street Experience in Downtown Las Vegas will soon be home to the largest single video screen in the world, according to Watchfire Signs of Danville, Ill.

The company has announced that it has been selected to design and manufacture it. Watchfire was selected from 15 digital screen manufacturers from around the world to completely rebuild the Fremont Street canopy as part of the $30 million project to be completed in 2019.

The upgraded canopy, the first update in 14 years, will deliver a screen that is up to seven times brighter than the original and four times sharper, making it vivid even during daylight hours, Watchfire says.

Watchfire’s design includes a fabric-like module that can be trimmed and resized into thousands of shape configurations without impacting the information displayed. The design allows airflow through the modules, critical for installations in high heat and in situations with restricted airflows.

 For Fremont Street, the innovative design allows light to reach the street level and for the canopy to shed rain. The new canopy will increase contrast by four times compared to the existing screen, allowing content to be displayed on the canopy during daylight hours for the first time.

The project includes 130,000 sq. ft. of digital signage, roughly twice the square footage of the White House, and 16.3 million pixels with 49 million LEDs.

“The redevelopment of the iconic Viva Vision canopy is a major milestone for Fremont Street Experience and the City of Las Vegas,” said Patrick Hughes, President and Chief Executive Officer of Fremont Street Experience. “With Fremont Street Experience attracting more than 23 million visitors a year, we’re really looking forward to seeing the new energy this brings to downtown Las Vegas and the positive impact it will have on the entire community.”

Watchfire officials note that its construction plan minimizes the impact on adjacent businesses that will remain open during the upgrade, as well as to pedestrians.

Installation will begin in early 2019 and is expected to be complete by the end of the year.