Life is Beautiful leaves people wanting more
October 04, 2016 3:00 AM
by Monti Rock III
Life is Beautiful… The one-of-a-kind annual festival that brings together the best music, culinary, art and learning to downtown Las Vegas, includes several genres: indie rock, electronic dance music, alternative rock, pop music and hip hop. And let’s not forget the beautiful people!
What’s interesting about this end of September Vegas phenomenon, which has been going on for 4 years now, is who it attracts. The young with money in their pockets come to visit in groups for 4 or 5 days. The one-day pass for each day was $125 and three-day passes were $285.
This is so good for our economy and brings all ages to Las Vegas to taste our entertainment and what we have to offer for every generation.
Talking to Desirae and Madyson Childers, who attended Friday night, I couldn’t help being swept up by their excitement. They arrived at 3 p.m., when it opened, and stayed until it closed at midnight.
Their favorite performers were Kehlani, the R&B singer/songwriter, and City In Colour, performing “folk, acoustic, post-hardcore melodic” sounds.
There were four stages: Downtown, Heritage, Ambassador and Trubador, each offering great groups. In addition, as the girls wandered around, there were plenty of DJs with lots of dancing going on.
Madyson, who studied art at The Las Vegas Academy, couldn’t help but notice the unique art offerings everywhere she looked. Large sculptures like the giant bug with big wings that she sat under and interactive spots like a piano filled with liquid for blowing bubbles that everyone enjoyed.
Desirae mentioned the food was expensive and remembers Hawaiian, Chinese, and burgers! These teenage girls said it was like being surrounded by beauty of every kind and can’t wait until next year to do it again.
Ashley Letice, a Las Vegas make-up artist (DopeDeadGorgeous on YouTube), attended with a group of women, ages 25 to 30, for a friends birthday celebration. They couldn’t have chosen a better place.
Getting their tickets from will call and getting through security was quick and easy. Then they headed straight to the food. N9ne Steakhouse (of Palms Hotel and Casino) had a booth near the Downtown Stage, offering their Prime Rib sandwich… to die for… for $12. They were entertained by Tegan and Sara as they ate.
Lots of other food vendors were on hand like Aloha Kitchen, Honey Salt and Stripchezze, just to name a few, but lines were incredibly long for the food trucks and tents. There were plenty of bars, so those wait times were not long. Drinks ranged from $8 for beer to $12 for signature cocktails with a limited selection.
The crowd was very diverse in terms of ethnicity and age with children as young as 5 or 6 and plenty of seniors as well. There were lots of street performances from Cirque du Soleil shows like KA, Mystere, Zumanity and O. There were even convenient charging stations for cell phones – free! Throughout the festival, they saw cool murals and art pieces from local artists as well as interactive areas where you could have your picture taken and printed out.
These women said it was like being engulfed and surrounded by beauty of every kind! Everyone we spoke to had a great time and will certainly be back next year (Sept. 22-24, 2017).
That same weekend the iHeartRadio Music Festival at T-Mobile arena was totally sold out – that’s 18,000 seats! Amazing shows and one great weekend for our economy for sure.
Relaxing with Norm
This quarter’s “Conversations with Norm” at The Smith Center, featured Clint and Kelly Holmes. What a relaxing way to spend a Sunday afternoon. So many of their friends and fans attended and I felt like I was sitting in their living room. It was intimate and personal and fun to get to know them better.
An early dinner at the bar at Maggiano’s topped off our day, and of course we ended it with their great spumoni!
A new Evel
Branden Powers, owner of the cozy, casual Golden Tiki bar, is opening a new eatery called Evel Pie in the East Fremont Entertainment District downtown. It will feature New York-style pizza and, as you might guess by the name, will pay tribute to the famed motorcycle daredevil Evel Knievel. We look forward to another one of his themed locations here in town. Details soon!