BetRivers New York Affiliate Code for January 2023

$100 2nd Chance Free Bet Using BetRivers NY Affiliate Code: TODAYRIV

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Is BetRivers Sportsbook Legal In New York?

The BetRivers New York App is legal and available in the state. BetRivers Sportsbook launched in New York in early 2022.

BetRivers is one of the most recognizable sportsbook brands in the United States. Its rewards program stands out among its competitors. In addition to the BetRivers app in New York, bettors can also visit its 5,700 square foot retail location for sports betting. We’ll tell you how BetRivers stacks up against its competitors and provide a BetRivers promo code in this review. 

BetRivers New York Affiliate Code 2023

Claim a 2nd Chance Free Bet Up to $100 bonus at BetRivers Sportsbook using our exclusive BetRivers NY Affiliate Code: TODAYRIV. The bonus does not require a playthrough! Terms and conditions apply.

BetRivers NY Affiliate Code TODAYRIV
Terms and Conditions$100 deposit match at 100% (1x playthrough requirement; first deposit only)
States Where BetRivers is AvailableNY, AZ, CO, IL, IN, IA, MI, PA, WV, VA; CT & NJ (Under SugarHouse brand)
BetRivers' Local PartnerNone
Promo Code Verified ForJanuary 2023

The 2nd Chance Free Bet offer sounds straightforward. BetRivers will add up to $100 in site credits to bettor accounts if you lose your first bet. They’ll match bettors dollar for dollar. However, it’s only for bettors’ first wager. So, if bettors only wager $50, they’ll only get $50 in 2nd chance free bet credits. For bettors who care about their bonuses, this is one of the most important terms. 

New York bettors can take advantage of this promo code using our exclusive BetRivers affiliate code TODAYRIV

Other BetRivers bonuses include profit boosts on live games and seasonal games like March Madness and NHL games. There are also free bets on Spring Training games. BetRivers offers promotions as popular seasons approach and play out. 

BetRivers NY Overall Review

BetRivers NY Sportsbook Review: Final Score
BetRivers has one of the most player-friendly new user bonuses in all of New York. THe app does have a few hiccups, but BetRivers NY is an overall great choice for NY bettors looking for a solid sports betting app.
Welcome Bonus & Promotions
Mobile App
Market Depth
Ease Of Use
Player-friendly welcome bonus with low playthrough requirement
Great regional offers and promotions
NY retail location
Slow mobile app
Odds aren't always incredibly competitive

BetRivers New York App Review 

BetRivers New York Sportsbook app is now available for NY bettors. 

BetRivers New York App’s Best Features 

BetRivers is easy to download. It’s available on desktops for bettors who want to wager from their home offices. It’s available on the App Store and Google Play Store as well. (Bettors must ensure their devices can accept unknown sources in their device’s security settings.) The apps don’t have good reviews. Some bettors had four and five-star experiences. Others have had problems cashing out and navigating the app. BetRiver’s biggest weakness is its app’s lag from screen to screen.  

However, it’s an easy app to use. Bettors just click the odds they want to bet on, enter their wagers, and hope they chose well. However, navigating can be challenging. Instead of an A-Z sports list, bettors have to scroll through sports icons above the lines. It’s not as smooth as other sportsbooks. Combined with the lag, BetRivers has room to improve. 

But bettors will find all bet types at BetRivers NY. They’ll find traditional game lines like moneylines, point spreads, and over/unders. Bettors will also find futures bets and many prop bets. It’s got the sport, league, and bet selection to compete. It just needs a smoother app with less lag and better navigational tools. 

Odds At BetRivers NY

BetRivers is rarely the cream of the crop when it comes to odds, but it isn’t usually the bottom of the barrel, either. Often, you’ll find BEtRivers odds that match big competitors such as DraftKings or FanDuel. If the odds match those sits, you know it’s a pretty fair line. From time to time, you may encounter the best line at BetRivers, but that scenario is pretty rare. When it does happen, those solid odds are usually on the underdog of a given match-up. If you like a Cinderella-story, BetRivers may be your platform of choice.

BetRivers does, however, excel at offering region-specific odds boosts and bonuses that give you an edge when betting on your favorite home teams. Use these to get a leg up and hopefully make the odds work in your favor.

BetRivers NY Market Depth

Overall, you shouldn’t have any trouble finding your favorite sports or leagues at BetRivers NY. All the major categories are covered:

  • NHL
  • NBA
  • NFL
  • PGA
  • MLS
  • MLB
  • Tennis

Plus various other sports such as rugby, racing, UFC/MMA, and many more.

The only caveat comes in the form of New York’s sports betting law. It prevents betting on any in-state college or university, regardless of where the match is being played. This limitation can be rough for bettors who want to wager on Syracuse or other NY schools. Every NY sportsbook, BetRivers included, is subject to this requirement.

How To Place A Bet With BetRivers New York 

New Yorkers can place sports bets in person at the Rivers Casino in Schenectady, but they can also download the BetRivers app from the comfort of their own homes. Here are some basic steps to download and use the BetRivers New York Sportsbook app: 

  • Visit the Apple iOS store if you have an iPhone, or visit the Google Play Store or BetRivers website to download the BetRivers New York app.
  • Follow the steps to create your account.
  • Enter the exclusive affiliate code “TODAYRIV
  • Choose your preferred deposit method

Although placing a sports bet in person is similar to placing a bet on the app, the app is easier for beginners to understand. Trying to learn sports betting with a line of experienced bettors waiting to place their bets is less than ideal. But other patrons should be happy enough to help. 

Especially if they’ve hit the sports bar up during their visit. 

Please note that the BetRivers new bettor bonus is only available on the app, not at the retail sportsbook location.

BetRivers New York Sportsbook Location 

Even though it’s out of the way for New York City residents, bettors can travel to the Rivers Casino to bet at BetRivers. It’s almost a three-hour drive from New York City to Schenectady but less than half an hour away from Albany. It’s great for residents of the state’s capital, but not so great for everybody in the Big Apple. 

However, bettors will find plenty at the Rivers Casino to make the drive worth it. It has a wall of TVs that’s almost a fifth of a football field high. And that’s before adding in the eight 80-inch flat screens to accompany the video wall. It has 22 self-serve kiosks for bettors who don’t want to wait at the counter. But there are six betting windows available for bettors who don’t mind the line. Its hours are long enough to accommodate the long drive some bettors will incur trying to get there: 

Monday-Thursday10:00 AM - 12:00 AM
Friday10:00 AM - 2:00 AM
Saturday9:00 AM - 2:00 AM
Sunday9:00 AM - 12:00 AM

3 Reasons You’ll Like BetRivers New York 

While there are several competitive sportsbook brands in New York, BetRivers has three features that make it stand out: 

  • Underdog odds
  • Promotional offers 
  • Rewards program 

Underdog Odds

BetRivers’ odds tend to be competitive on the underdog. One of those reasons is BetRivers often has the same odds as DraftKings, whose odds also tend to favor the underdog compared to the market. For bettors who pride themselves on picking the “safe” option, BetRivers may be a solid sportsbook choice. But as any experienced sports bettor knows, the “safe” option isn’t a sure thing. Abilene Christian University’s March Madness upset is only one of the reminders available to drive that point home. 

Promotional Offers

BetRivers’ promotional offers are good for bettors who like to bet big. Its deposit bonus favors bettors who are willing to deposit and bet a lot of money upfront. (Sportsbooks are more than happy to take that money.) But its smaller ongoing promotions offer something to high rollers, too. BetRivers’ profit boosts can boost winnings for a bettor strategically spreading his bets across lines. BetRivers also offers free bet promotions at the beginning of certain leagues’ seasons. For example, it has a free bet promotion for Spring Training. Bettors should watch for them as their favorite sports seasons start. 

Rewards Program 

BetRivers’ rewards program is a tiered system that rewards large consistent bets. Bettors earn points as they bet. BetRivers will award bettors levels depending on how many points they earn. These levels are based on a 60-day rolling period. So, if bettors wager the same amount of money over the last 60 days, then they’ll keep their points and levels. But if they dip, they can be downgraded. Prizes include bonus store access, special offers, and at the highest levels, VIP birthday gifts. It’s worth considering for wealthy bettors who can achieve the highest tiers. 

Alternatives To BetRivers New York 

  • DraftKings – DraftKings is partnered with del Lago Resort and Casino to operate its sportsbook. It offers a $50 free bet. Bettors may also prefer DraftKings’ $1,000 deposit bonus, even if the 25x playthrough requirement is cumbersome.
  • FanDuel – FanDuel is partnered with Tioga Downs Casino Resort and operates its sportsbook. Bettors are often drawn to FanDuel’s eye-popping $1,000 risk-free bet. It’s one of the most generous risk-free bets on the market. 
  • Caesars Sportsbook – Caesars isn’t available in as many states as DraftKings or BetMGM, but it is expanding and offering a first-class app that bettors in New York can enjoy.

New York Sports Betting 

Sports betting in New York has traveled a rocky road. New York legalized retail sports betting in 2019, and Governor Cuomo signed mobile betting into law in April 2021. Mobile betting officially launched in 2022, just days after New Year’s Day.

In some states, online wagers made up over 90% of betting handle. Bettors prefer online sports betting by a wide margin. 

And that was before the pandemic. 

BetRivers made sure to establish itself in the New York market. As we’ve seen, several sportsbooks secured real estate in the New York sports betting market, too. Rush Street Interactive, which owns BetRivers, received approval from the New York Gaming Commission to launch along with DraftKings NY Sportsbook, Caesars Sportsbook NY, and FanDuel NY.

BetRivers also launched in Arizona shortly after sports betting apps were approved to go live.

BetRivers has an advantage in New York because its app doesn’t have to compete with the smooth DraftKings and FanDuel apps. It only has to compete with its retail operations. BetRivers brought in over $873,000 in education revenue for New York compared to over $11 million from DraftKings for the month of March.

Betting With BetRivers New York Sportsbook – FAQs

Is BetRivers Legal In New York?

Yes. BetRivers is one of several licensed sportsbooks in New York. BetRivers New York online sportsbook launched on Saturday, January 8, 2022. 

New Yorkers can also bet at the retail sportsbook location. It’s at an advantage because it’s built a small following among retail sports bettors in New York. 

Is BetRivers Limited To New York Residents?

No. BetRivers is in several states, so bettors in many parts of the country can wager at the sportsbook. As long as bettors are in a state where sports betting is legal and BetRivers is licensed, they can wager at BetRivers. 

Can I Place A Bet At BetRivers Outside Of New York?

No. If you create a New York BetRivers account, then you must wager in New York. You can place a bet with BetRivers in other states by downloading the BetRivers app specific to that state.

Does BetRivers Have A Retail Sportsbook In New York?

Yes. Bettors can find the BetRivers sportsbook at the Rivers Casino at Schenectady. It’s out of the way for bettors in New York City. But for Albany bettors, it’s an easy drive. Mobile sports betting in New York offers convenience state-wide.

Where Can I Download The BetRivers App In New York?

You can access the BetRivers site through a desktop or phone, download the app from the App Store, or download it onto an Android device from the BetRivers site.

Is There A BetRivers Casino App In New York?

Not yet. There is a BetRivers Casino app, but it’s not allowed in New York yet. While New York legalized online sports betting, online casinos were not part of that bill. The BetRivers Casino App is available in Michigan, Pennsylvania, and in New Jersey under the SugarHouse brand.

Is SugarHouse Sportsbook legal in New York?

SugarHouse Sportsbook isn’t available in New York, but BetRivers Sportsbook (also owned by Rush Street Interactive) is available and now live in New York.

About the Author
Christopher Gerlacher

Christopher Gerlacher

Writer and Contributor
Christopher Gerlacher is a Senior Writer and contributor for Gaming Today. He is a versatile and experienced writer with an impressive portfolio who has range from political and legislative pieces to sports and sports betting. He's a devout Broncos fan, for better or for worse, living in the foothills of Arvada, Colorado.

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