Sportsbooks could offer a volley of new ATP Tour tennis micro bets beginning in October because of a new partnership announced by sports data firm Sportradar.
The Swiss company will collaborate with Tennis Data Innovations, using artificial intelligence and “deep tennis data” that “processes hundreds of thousands of data points per match,” according to a release, and allows subscribing sportsbooks to offer extremely granular bet markets.
Sportradar said eight distinct micro markets are expected to create around 1,500 more “betting opportunities” in-match.
New Sportradar ATP Tour micro markets will include:
- The next breakpoint
- Will the next serve be an ace, rally, or double fault?
- Who will serve the next ace?
- All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
- Total shots in a point
- Last stroke type (serve, return, forehand, backhand, or volley)
“The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis,” Sportradar’s senior vice president of odds services said in a release.
Sportradar plans to expand its micro bet markets to football, basketball and hockey in 2025.
According to a report by Simplebet earlier this year, US sports bettors' appetite for these types of quick wagering opportunities is growing. Simplebet found that MLB betting handle increased 100% in the first half of this MLB and attributed the boom to micro betting.
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