The virtual doors are open at the DraftKings Marketplace, a new platform that will offer Non-Fungible Tokens (NFT’s) to sports fans later this week. The debut of the NFT collector series is a collaboration between DraftKings and Autograph, an NFT content company founded by Super Bowl champion quarterback Tom Brady.
DraftKings has announced that starting August 11th, the DraftKings Marketplace will offer fans the chance to purchase and collect an NFT featuring athletes like Brady, hockey legend Wayne Gretzky, skateboarding icon Tony Hawk, tennis player Naomi Osaka, Hall of Fame shortstop Derek Jeter, golfer Tiger Woods, and others. The NFTs will be made available on DraftKings Marketplace as well as on the Autograph website.
The Tom Brady Premier Drop NFT series will hit the DraftKings Marketplace on August 11th, and two days later fans can purchase the Tom Brady Signature Drops. Fewer than 300 editions will be available in the Signature Drops series.
DraftKings describes their Marketplace as “a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions.”
Essentially, the DraftKings Marketplace and their partnership with Autograph and the associated athletes is a new collector hive that puts digital assets on sale and creates brand value for the platform and the sports stars featured on the new series.
“NFTs bring an entirely new dimension to the collector experience, and I cannot wait for people to discover and engage with this first-ever drop of Autograph’s official digital collectibles,” said Brady, co-founder of Autograph.
The NFT digital collectibles industry has reported more than $2.5 billion in sales in the first half of 2021, with projections to go much higher as the technology becomes more mainstream.
NFTs (non-fungible tokens), are a digital asset that cannot be duplicated and is made available for exclusive collection through a marketplace. Ownership of an NFT is recorded on a blockchain ledger, similar in manner to the way cryptocurrencies are traded.
But NFTs cannot be used as currency. Each NFT is unique and exists as a one-of-a-kind collector’s item. As a result, collectors have been snapping up NFTs in recent months for their planned scarcity. In a way, an NFT is like a modern version of a rare baseball card.
An example of NFTs are unique avatars that can only be used by the owner, or video clips featuring historic moments in sports or content created by athletes or sports teams. Some athletes are using NFTs to distribute their autographs or in the case of college athletes who now own their NIL rights, they are providing exclusive digital content through NFT markets.
How To Shop On DraftKings Marketplace
Customers with an existing DraftKings account will be able to access and transact on DraftKings Marketplace. New customers can register through the DraftKings Marketplace website or through the daily fantasy or gaming products. DraftKings Marketplace will be available on desktop and mobile through the DraftKings Marketplace website or will be accessible via the daily fantasy and gaming applications.
Collectors will also be able to view their DraftKings Marketplace collections on Autograph’s platform, and eventually should have the ability to transfer those NFTs to their own wallets on Ethereum Mainnet, the leading marketplace for the collectible hobby. If they wish, NFT owners can use the secondary-sale market on DraftKings Marketplace and list their digital collectibles for sale within the community for any price.
Those who have a Preseason Access Pass from DraftKings will receive exclusive access to NFT offers from the marketplace as well as offers from Autograph.