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The National Football League continues to fill their dance card with partners. On Thursday it was reported by Yahoo! Sports that the NFL is finalizing sports betting partnership deals with BetMGM, PointsBet, and WynnBET, just in time for the upcoming 2021 season.
The three gaming companies join FOX Bet as members of the NFL’s second tier of official gaming partners. The first tier includes Caesars, DraftKings, and FanDuel, each of whom have inked long-term gaming partnership deals with the NFL.
The deal provides access to BetMGM, PointsBet, and WynnBet to the piles of data from the NFL for mobile apps and website feeds to enhance gaming products. It also opens the door for various advertising opportunities for the three sportsbooks.
Earlier this year in April, the NFL reaped a combined $1 billion from deals signed with Caesars, DraftKings, and FanDuel as its original tri-exclusive gaming partners. Those three industry giants have exclusive access to sponsorships, advertising channels, media cooperation with the NFL, and tier-one access to data feeds.
BetMGM And The NFL
If anyone’s been busy trying to make friends in sports betting, it’s BetMGM, who currently has deals with several teams in the NFL. They are official sports betting partners with the Arizona Cardinals, Baltimore Ravens, Las Vegas Raiders, New York Jets, and Pittsburgh Steelers. BetMGM will debut a retail sportsbook location in Arizona Cardinals Stadium this year.
WynnBET And The NFL
Over the past year, WynnBET has aggressively pursued deals with teams in the NFL. To date, they have inked an official gaming partner deal with one, the Detroit Lions, who play in a state (Michigan) where sports betting launched earlier this year and is doing well.
PointsBet And The NFL
For many years, PointsBet has had a partnership with NBC, which enjoys a long-standing relationship with the NFL as a broadcast partner. The company seems to be leveraging their gaming assets and customer database to offer more tight-knit delivery of content via their sportsbook app and in conjunction with media and professional sports partners.
Sports Betting And The NFL
Professional football has long been the most popular sport for U.S. gamblers. In 2020, according to the American Gaming Association, more than 33 million Americans bet on the NFL, and the league reportedly took in more than $2.3 billion, according to a Nielsen Sports study.
As the NFL adds more deals with gaming partners, it becomes evident that the league is embracing the revenue and growth potential that such partnerships bring to North America’s most profitable professional sports league.
