Share 
ADI Predictstreet on Friday announced a strategic branding and product partnership with Kalshi that will expand Kalshi’s visibility throughout the remainder of the 2026 FIFA World Cup.
Trade on Sports, Politics, and MORE
Largest Prediction Markets in the US
Trade on over 300 Markets
Use Exclusive Bonus Code: TODAY
Trade on Sports, Politics, and MORE
Largest Prediction Markets in the US
Trade on over 300 Markets
Use Exclusive Bonus Code: TODAY
Kalshi expands World Cup presence with ADI Predictstreet
ADI Predictstreet, a Gibraltar-licensed and regulated prediction market platform, serves as the official prediction market partner of the 2026 FIFA World Cup, according to the companies’ official announcement.
In the United States, the platform operates through the Fanatics banner in 23 states where prediction markets are permitted.
Kalshi, one of the largest regulated prediction market platforms in the United States, is expected to benefit from increased global exposure through the partnership, while ADI Predictstreet gains access to Kalshi’s market infrastructure and growing user base.
Partnership includes branding, ads and product integration
As part of the agreement, Kalshi branding will appear in stadium signage, television advertising and ADI Predictstreet’s digital platform during the tournament’s knockout stage.
The companies also plan to launch a co-branded World Cup hub featuring football prediction markets, tournament updates and exclusive content, according to the Business Wire release.
The partnership is expected to continue beyond the World Cup as both companies explore broader international expansion opportunities and additional blockchain infrastructure integrations through ADI Chain.
Companies eye expansion beyond the World Cup
Dimitrios Psarrakis, CEO of ADI Predictstreet, described the agreement as a major step forward for the prediction market industry.
“This is a transformational moment for our industry,” Psarrakis said. “Kalshi has built one of the most recognized prediction market platforms in the world. Together, we have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage.”
Kalshi co-founder and CEO Tarek Mansour said the World Cup presents a unique branding opportunity for the company.
“The World Cup is the largest stage for any brand,” Mansour said. “We see this as a massive opportunity to increase global awareness and fan engagement.”
While the partnership is centered on the 2026 FIFA World Cup, both companies indicated the agreement is intended to support longer-term international expansion efforts and broader adoption of prediction market products.
