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Fanatics officially jumped into the fast-growing prediction market sites world this week, rolling out Fanatics Markets across 10 states with plans to hit 24 total in just a few days.
It feels like the kind of move people in the industry have been waiting for, since the company has hinted at this shift for months.
The new platform blends sports, finance, and culture into one sleek trading experience, giving users a fresh way to “pick a side” on everything from NFL point totals to Oscars outcomes.
A New Lane Opens For Fanatics
Fanatics didn’t simply follow the DraftKings–FanDuel blueprint. It veered off in its own direction by targeting both sports betting states and places where wagering isn’t legal.
That decision immediately sets Fanatics apart, since its two biggest competitors said their prediction products would avoid states with regulated sportsbooks.
The debut list includes Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah. It reads like a mix of lottery-run betting states, non-betting states, and smaller markets that rarely make it to the center of national gaming headlines. That alone made this rollout feel different.
Big Expansion Plans Hit The Calendar
The platform’s aggressive growth plan continues this week. Another wave of states will come online on Thursday, followed by major markets launching on Friday, including California, Texas, Florida, and Washington.
Those four alone show how ambitious Fanatics is getting. Two of them do not offer legal sports betting; one has tribal exclusivity, and another is one of the biggest potential wagering markets in the country.
Future launches include Georgia, Mississippi, Oklahoma, South Carolina, and several others that have spent years debating sports betting but never getting a bill across the finish line. Fanatics clearly sees a gap and is sliding into it before anyone else can claim the space.
A Market Built For Modern Fans
The app itself is powered through a partnership with Crypto.com’s CFTC-regulated exchange, giving users real pricing and real event-contract infrastructure.
Fanatics also acquired Paragon Global Markets earlier this year, which helped secure the regulatory approvals needed to operate nationwide.
The result is a platform that feels simple on the surface but is deep enough for anyone who wants to trade more seriously. Markets cover sports, politics, finance, and broader cultural moments, with even more categories coming early next year, including crypto, climate, and tech.
Responsible-gaming tools are built in as well. Users can set deposit limits, session timers, or even self-exclude if they want a break.
A Crowded Field With Room To Grow
Prediction markets have exploded this year, crossing nearly $28 billion in trading volume. Kalshi and Polymarket have been the loudest names in the space, though sportsbooks are now rushing in.
DraftKings purchased Railbird to accelerate its launch, while FanDuel partnered with CME Group for a separate platform launching this month.
Fanatics may not be first to the prediction-market party, yet it arrived with a massive brand, a built-in ecosystem, and national reach. That combination could push this new category into its biggest year yet.
