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For Super Bowl 56, sports bettors wagered in record numbers. GeoComply, a company that tracks betting activity, saw over 81.1 million geolocation transactions for this year’s game, about 2.3 times last year’s activity. GeoComply also recorded 5.6 million unique accounts accessed over Super Bowl weekend, a 95% increase from the previous year. 

These aren’t precise measurements of the number of bets placed or individual bettors. But it does show that sportsbooks saw record activity from bettors this year.

The American Gaming Association had forecast record handle for this year’s Super Bowl

Sports Betting Changes Since Super Bowl 55 

A lot has changed in the sports betting industry since Super Bowl 55. New York’s mobile sports betting market launched weeks before Super Bowl 56. Louisiana, a smaller but critical market, launched its sports betting industry ahead of the NFL’s conference championship games. Arizona and Connecticut are also new to legal sports betting since last year’s Super Bowl. So, the pool of bettors who are able to bet legally and can be tracked by GeoComply grew dramatically. 

The NFL also expanded its partnerships within the sports betting industry since the last Super Bowl. It’s official relationships with major sportsbooks include: 

NFL teams, like the Washington Commanders and New York Jets, also partnered with the American Gaming Association’s Have a Game Plan responsible gaming program. At the team and league levels, the NFL tightened its ties with the sports betting industry during 2021. 

Looking Ahead To Super Bowl LVII

Looking ahead to the next Super Bowl, there’s a good chance Super Bowl 57 will shatter even more sports betting records. Ohio Governor Mike DeWine signed sports betting into law late last year, and Ohio’s sports betting launch will occur by January 1, 2023.  Massachusetts, North Carolina, and Georgia have also seem movement towards sports betting legalization, too. 

With an ever increasing population of bettors, the next Super Bowl should see even more sports betting activity than this one. 

Also read: Super Bowl Parlay & Prop Bet Payouts

About the Author
Christopher Gerlacher

Christopher Gerlacher

Senior Writer
Christopher Gerlacher is a senior writer and contributor for Gaming Today. He is a versatile and experienced industry expert with an impressive portfolio who has range from political and legislative pieces to sports and sports betting. He's a devout Broncos fan, for better or for worse, living in the foothills of Arvada, Colorado.

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