William Hill Sportsbook is one of the most prestigious sportsbooks in the United States. The UK company expanded its American presence in the wake of PASPA’s repeal. Since then, it’s marked itself as a luxury sportsbook brand that’s nevertheless accessible to average sports bettors. Caesars Sportsbook acquired William Hill in April 2021, and the official rollout of the new name will happen at the end of 2021.
Below, we’ll offer a detailed review of the William Hill app. We’ll also provide a William Hill promo code for bettors who want a little extra bonus upon signup.
Visit: William Hill and get a $300 Risk-Free Bonus in Illinois
William Hill Sportsbook Promo Code 2021
IL bettors can get a risk-free bet up to $300.
|William Hill Promo Code||TODAYRF|
|Bonus Type||Up To $500 Risk-Free Bet (IA, NJ, NV, WV, CO, IN, MI, TN, VA)|
|Bonus Type||Up to $300 Risk Free Bet (IL)|
|Terms & Conditions||Place first wager within seven days of opening account; Lose first bet, get up to the bonus amount back; Use in seven days or forfeit bonus|
|Available States||CO, IL, IN, IA, MI, NJ, NV, TN, VA, WV|
|Last Verified||June 2021|
William Hill offers a different bonus amount depending on the state. For example, claim up to $300 in Illinois and up to $500 in Colorado, Indiana, Michigan, Tennessee, Virginia, Iowa, New Jersey, Nevada, and West Virginia.
Risk-free bets are one of the easiest bonuses to understand. If bettors lose their first wager, then they get the amount they lost back in site credits, up to the bonus amount. But because it’s only good for the first wager, bettors must read the bonus terms carefully.
For bettors who pay attention, claiming the bonus is easy. All bettors have to do is lose their first wager, then wait three days for the free bet token to appear in their accounts. Bettors can also enter our William Hill Sportsbook promo code to get free bets.
But William Hill Sportsbook promotions also include smaller ongoing promotions. Bettors can earn free bets when their teams score in different leagues. For example, bettors who wager at least $50 on a pregame moneyline bet on the Red Wings/Blackhawks game get:
- $5 free bets for each goal their team scores.
- $15 free bets for a player’s hat trick on the bettor’s team.
These small promotions still require wagers upfront, but they’re creative twists that add layers to straight bets.
William Hill’s polished app lets its best features shine. The navigational tab at the bottom shows the best parts of the app off. The A-Z sports list not only lets bettors scroll through the available sports. It also makes it easy for bettors to see whether the sport they want to bet on is available at a glance.
But many sports and leagues are represented on William Hill. The promotion tab allows bettors to find the ongoing promotions that fit their interests, too. Finally, the support tab gives bettors everything they need to navigate William Hill Sportsbook’s betting market.
But William Hill’s best features go beyond navigational conveniences. Live betting is a cornerstone of many sportsbooks, but William Hill puts its own spin on it. From the home screen, bettors can select the InPlay tab in the middle of the screen. Bettors will find live matches with traditional straight bets. But William Hill also offers live specials. For example, William Hill had a live special on this line:
|Charlotte Hornets, Detroit Pistons, Philadelphia 76ers all to win||+350|
|Philadelphia 76ers to win all four quarters||+700|
Specials like these set William Hill apart from the other sportsbooks competing against William Hill.
William Hill’s creativity further extends to its bet boosts. Bet boosts increase a (usually) popular betting line in one of three ways:
- Making the straight bet into a parlay.
- Offering an unlikely prop bet.
- Increasing the odds with no strings attached and advertising it. (Rare, but useful for balancing a line’s liability.)
William Hill offers many of the first two types of odds boosts. They make it easy for bettors to try new bets and find new ways to win. The odds are long, because William Hill chooses the parlays and props. But insightful bettors have a chance to take advantage of these easy-to-find bets.
When we compare sportsbook odds, we look at two crucial numbers: the odds and the vig. Both numbers are separate but related. The odds show bettors how much money they’ll win on a wager and how risky it is. But the odds don’t add up to 100%. They add up to a little more. That extra slice on top is the vig. It’s what makes choosing the right sportsbook so important. The vig is also something that William Hill lines charge in moderation.
William Hill Odds
William Hill odds don’t have one trend. It could have the best odds on the favorite, underdog, or draw. Overall, its odds are competitive among the sportsbooks vying for bettors. Here’s an example game line from the Knicks/Cavaliers game:
|NY Knicks||Cleveland Cavaliers|
William Hill had slightly better lines on the Knicks than FanDuel. But FanDuel edged William Hill on Cavaliers odds. William Hill beat BetMGM out on Cavaliers odds, while BetMGM’s Knicks odds were closer to even. FanDuel is known for having competitive underdog odds, which is a testament to William Hill’s odds.
William Hill Vig
New bettors may not recognize the vig, but it’s one of the reasons William Hill is competitive. The vig is the extra percentage that sportsbooks take off each line. Instead of offering fair odds, sportsbooks deviate from fair to reduce bettor winnings and take a cut of the line. Bettors want to find the lowest vig so they win the most money for the smallest wager. Here are the vig and expected profit margin from the Knicks/Cavaliers line:
|Word Vig ProfitMargin||Vig||Profit Margin|
William Hill takes a moderate amount of money off the top, giving it room to offer the competitive odds above.
The William Hill mobile betting app is available on iOS, Android, and in-browser. Each is a stable access point to survey betting lines and place wagers. Here’s how the William Hill mobile betting options stack up.
William Hill iOS App
The William Hill iOS App is available on the app store, just like all the other apps. William Hill’s iOS app is stable, ensuring the app doesn’t crash in the middle of a live game. The iOS app is highly rated on the app store, with users praising its fast payouts and stats displays. Overall, the iOS delivers the same sleek gaming experience that bettors experience at William Hill betting kiosks.
William Hill Android App
Android users can download William Hill’s Android app from William Hill’s website. Until early 2021, the Google Play Store didn’t permit gambling apps to be downloaded direct. Bettors needed to download the Android app directly from the sportsbook’s website. New William Hill bettors can still do this, but the app is now also available for direct download in the Google Play Store.
Once bettors get the William Hill app on their phones, they’ll be treated to the same sleek, stable mobile betting experience that iPhone users enjoy.
William Hill Sportsbook Site
William Hill’s desktop site is the best way to view many lines at once. Bettors can click through a responsive website that offers the same security and stability the apps offer. William Hill’s modern sportsbook is accessible from anywhere.
Most of William Hill’s sign up, deposit, and betting processes are simple, streamlined steps. But there’s one hiccup in the registration process that departs from William Hill’s otherwise smooth sign up and deposit processes. In a competitive industry where sportsbooks are busy buying market share, it’s a hiccup that reflects negatively on William Hill.
The Sign-Up Process
Once bettors download the app or access the website, they can begin setting up their William Hill accounts. It looks like other sportsbook sign up processes. Bettors enter their names, addresses, phone numbers, emails, and social security numbers. Our William Hill promo code can be entered during this part of the process, too. Once bettors set their security questions, they’re seemingly good to go.
But William Hill also requires bettors to upload a government-issued ID and a utility bill. William Hill is based in the U.K., so it adheres to U.K. security standards even when it’s operating in the U.S. The result is this extra step that’s uncommon and unpopular among American sportsbooks and their bettors.
Depositing And Betting
Once bettors complete registration, they can make their first deposits. Bettors can find the deposit option in the top-right corner of the screen near the account section. That’s where bettors can select their deposit method, deposit amount, and begin betting.
To bet, bettors select the odds they want to bet on, select an amount, and submit their wagers. If bettors qualify for it, William Hill’s risk-free bet will be added to the account section within a few days.
William Hill’s Sportsbook app is available in several states. However, it lags behind domestic competitors like DraftKings and FanDuel, but not for long. Most other brands don’t face the challenge of operating from overseas. But even though William Hill isn’t usually the first to launch in a new state, it moves in within a few months of a new betting market opening up.
It’s sped up its state openings, though. Of the seven states it’s live in, William Hill launched four of them between September 2020 and January 2021.
William Hill Colorado
William Hill launched its Colorado app September 2020, four months after sports betting went live in Colorado. It’s become a premier sports betting option in a competitive state that balances bettor needs with business interests. (Colorado’s paperwork load is less onerous for sportsbook operators than other states.)
William Hill Indiana
William Hill didn’t arrive in Indiana for over a year after sports betting went live. But that doesn’t mean Indiana wasn’t on William Hill’s radar. Indiana’s license requirements could have drawn the process out. It would’ve given William Hill time to assess the market to see whether it was priority, too.
William Hill Iowa
William Hill got into Iowa quickly. It launched its app the same month that Iowa sports betting went live. Now that Iowa’s in-person registration requirement is gone, Iowa will probably be more lucrative for William Hill.
William Hill Michigan
William Hill launched its Michigan sportsbook and casino app the day mobile betting went live. Michigan accounts can access the online casino through the same app as the sportsbook. It’s a separate tab that makes the switch easy.
William Hill New Jersey
William Hill launched its sportsbook the day sports betting went live in New Jersey. It launched its online casino about two and a half years later. New Jersey bettors can access both from the same William Hill app.
William Hill Nevada
Because Tennessee has no retail casino locations, all Tennessee sportsbooks operate in an online-only environment. Despite this, the state has only a handful of sports betting apps, lagging behind other states. The William Hill Tennessee App launched in mid-March 2021, as the fifth sportsbook app in the state.
William Hill Virginia & Washington DC
William Hill became the fifth sportsbook to launch in Virginia, in February 2021, and just in time to take Super Bowl bets. They partnered with Caesars Entertainment to launch the William Hill sportsbook in Virginia.
William Hill also launched an app in nearby Washington, D.C. but bettors must be within a few blocks of the Capitol One Arena to use it. Bettors in Virginia have access to the app throughout the state.
William Hill West Virginia
William Hill has one of the most polished apps on the market. Our William Hill review highlighted the difference between William Hill’s vig and some close competition. William Hill’s moderate take kept its odds competitive. In the states that allow its online casino, the William Hill Casino Sportsbook app lets bettors switch between the sportsbook and casino easily.
But William Hill also has a few improvements it could make. Requiring bettors to upload IDs and utility bills is inconvenient at best. At worst, it delays bettors’ account openings. It’s begun to open faster, but William Hill has to get its app into more states to catch up with some larger brands.
Overall, William Hill is one of the best apps on the market.
Why You’ll Like It
- $500 Risk-Free Bet
- Easy App Navigation
- Competitive Odds and Low Vig
What Could Be Improved
- State Availability
- Sign Up Requirements
- Bonus Terms & Conditions
William Hill App Review
Deposit And Withdrawal
- Credit/Debit Card – William Hill accepts Visa, MasterCard, and Discover.
- eCheck – eCheck requires bettors to enroll in VIP Preferred, but it’s a convenient option.
- Online Banking – This is probably the most secure option, especially for bettors who want to keep easy track of their money.
- Play+ Card – This is a good way to sidestep cash advance fees and keep all the bankroll management in one place.
- PayNearMe – For bettors who prefer cash deposits, PayNearMe offers a network of convenience stores to make deposits at.
- eCheck – eCheck’s minimize withdrawal processing times and are worth the quick registration process.
- Online Banking – With high withdrawal limits, this is a good option for bettors withdrawing a lot of money at once.
- Play+ Card – These are good for keeping track of sportsbook funds from each sportsbook.
William Hill Customer Support
William Hill has four customer support options:
- Live Chat
Depending on how long the queue is, the live chat option is one of the most convenient customer support options. However, phone, text, and email options are available for bettors who prefer traditional customer service methods.
William Hill Licensing
- Colorado: The Colorado Gaming Commission issues licenses and oversees the committee that handles logistics. William Hill’s casino partner is the Isle of Capri and has a William Hill sportsbook inside.
- Indiana: The Indiana Gaming Commission was created by its state’s sports betting bill. William Hill’s partnership with Eldorado Resorts got William Hill into the Tropicana Casino in Evansville.
- Iowa: The Iowa Racing and Gaming Commission issues Iowa’s gaming licenses. Eldorado Resorts also owns the Isle Casino Hotel in Bettendorf, so William Hill has a sportsbook there.
- Michigan: The Michigan Gaming Control Board oversees Michigan’s gaming industry. William Hill has a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
- Nevada: The Nevada Gaming Control Board granted William Hill its sports betting license in 2012. William Hill’s partnership with Eldorado Resorts granted it market access and put its sportsbook in many casinos.
- New Jersey: New Jersey’s Division of Gaming Enforcement oversees the gaming industry. Once again, Eldorado Resorts got William Hill into a local casino: The Tropicana in Atlantic City.
- Tennessee: William Hill is regulated by the Tennessee Lottery, with no local retail partner.
- Virginia: The Virginia Lottery regulates all online sportsbooks in Virginia. William Hill partnered with Caesars Entertainment to launch in February 2021.
- West Virginia: The West Virginia Lottery oversees sportsbook licensing. William Hill has a retail sportsbook at the Mountaineer Casino and offers its online sportsbook to the state.
William Hill Sportsbook App FAQs
Yes. It’s a licensed sportsbook not only in several states, but also in multiple European countries. William Hill has agreed to industry rules that keep bettors safe too. That keeps bettor accounts secure, William Hill’s cash stocked, and other sportsbooks in line.
Yes. It’s available on the app store along with every other gaming app. The Apple Store requires gambling apps to list themselves with 17+ age ratings. However, there aren’t many other obstacles to being listed. Bettors can find the William Hill app, download it, and start betting.
Yes. The William Hill app is now available for direct download from the Google Play Store for all Android users.
No. William Hill’s casino is integrated within its sportsbook app. In states that allow online casinos, William Hill offers a casino tab in addition to its sportsbook. Bettors can switch back and forth between betting lines and casino games. It makes it easy to find for bettors interested in both services.
When bettors open William Hill’s app, one of the first things it does is figure out the user’s location. William Hill can only allow wagers from states where it’s licensed. So, each state has its own digital fence around it. It only allows wagers made inside that fence to go through.
Yes. Many states require security checks before sportsbooks go live. That ensures bettors don’t have their bank accounts or social security numbers stolen. William Hill also encrypts data end to end, so hackers can’t even see what bettors type in while they’re typing. (That thwarts a common digital theft technique. Cool, right?)