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There’s a new sportsbook in town, or at least there will be come June — if everything goes as planned.
That new book is Bally Bet and its next stop will be Massachusetts.
During the Massachusetts Gaming Commission meeting on Thursday, April 11, Bally’s Chief Operating Officer Brett Calapp explained that Bally Bet is anticipating launching in the state by the end of June. Interestingly enough, Bally has had its Category 3 sports betting license in the state since January of last year. At that time, the company wasn’t prepared to launch, which means fans and bettors were left waiting for Bally’s next move.
Now, more than a year after obtaining that license, it looks like it’s all systems go.
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Bally Bet Making its Mark
It might be the new kid in Massachusetts, but Rhode Island-based Bally Bet’s been around the block.
Users in Arizona, Colorado, Iowa, Indiana, New York, Ohio, Virginia, and then Ontario, Canada can already enjoy the book.
Bally launched its mobile sportsbook in Colorado in 2021. Before its debut in the Centennial State, Adi Dhandhania — Senior Vice President of Strategy and Interactive for Bally’s Corporation— noted that the company was looking forward to providing “sports and gaming enthusiasts with an unmatched betting experience.”
Several more markets and a few years later, Bally is boasting iGaming momentum, decreased losses, and a 6.1% year-over-year in Q4 revenue in North America.
As a matter of fact, in March of this year, Bally Bet’s handle in New York was more than $8.3 million. One year ago, that handle number in NY was just a little more than $3 million.
If its current success is any indicator, Bally Bet could very well be gearing up for success in Massachusetts, too.
Bally Bet Waiting for June
Because Bally Bet has had its Category 3 license in Massachusetts for more than a year and hasn’t launched, there might be speculation that target-date June will come and go with no Bally in the Bay State. It’s also worth mentioning that there are still some regulatory obstacles standing between Bally and its June debut in Massachusetts.
Not to worry, though, Calapp told the commission.
“Our commitment is strong here,” he affirmed. “We are really excited to be in the state … with such a rich sports history … and sports is such a big part of this culture.”
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