Featured Analysis

How Sportsbooks Choose Brand Ambassadors To Match Their Images

Sportsbooks choosing Jamie Foxx or Paige Spiranac is a deliberate marketing choice that says a lot about how sportsbooks want to be seen.

How theScore Is Taking Control Of Its Own Technology

theScore is launching new technology that it's developed in-house for improved customer experiences and ad matching. Here's what that means for bettors.

BetMGM & Cheddar News Partnership Creates New Prediction Market Venture

BetMGM and Cheddar News are partnering to create Cheddar Bets, a news service that covers sports betting and its wider industry impacts.