BetMGM & Cheddar News Partnership Creates New Prediction Market Venture

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BetMGM and Cheddar News have come together to create Cheddar Bets. Cheddar Bets will cover sports betting. However, they won’t only examine upcoming sporting events from a sports bettor’s perspective. They’ll also look at sports betting’s effects on different industries. It sounds like it’ll be a holistic approach to sports betting and the wider impact of its proliferation. It’ll air Thursdays at 4:30 PM ET on Cheddar News with an August 19 premiere. BetMGM will also become Cheddar New’s official betting partner.

This is yet another company to be formed in the early days of the prediction industry. The prediction industry is a growing group of companies that make money by giving regular people the chance to profit from their predictions about the future. Sportsbooks are the most recognizable types of businesses in this larger industry. But the prediction industry also includes companies like Kalshi, which created a new derivative based on predictions about major world events. It’s a growing industry that bettors should pay attention to.

Cheddar News will likely cover similar developments. So, it could become an important outlet for bettors, investors, and analysts who want to learn more about not only sports betting, but also the burgeoning prediction market.

BetMGM’s Leverage Of Its Partners

BetMGM has been securing partnerships at a blistering pace. It secured one with Audacy, a leading sports radio and broadcasting company. It’s secured one with TopGolf, which will further BetMGM’s simulcasting capabilities. And in January, BetMGM partnered with The Athletic, which will create opportunities for both companies to offer in-depth sports coverage.

While all major sportsbook companies leverage partnerships, BetMGM has made a push to forge meaningful partnerships across all types of sports companies. It may be one of the most well-networked sportsbook companies among the major brands. With all these growth opportunities, BetMGM’s innovations will be ones worth paying attention to.

About the Author

Christopher Gerlacher

Christopher Gerlacher is a senior author and contributor for Gaming Today. He's a devout Broncos fan, for better or for worse, living in the foothills of Arvada, Colorado.

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