BetMGM & Cheddar News Partnership Creates New Prediction Market Venture is an independent sports news and information service. has partnerships with some of the top legal and licensed sportsbook companies in the US. When you claim a bonus offer or promotion through a link on this site, Gaming Today may receive referral compensation from the sportsbook company. Although the relationships we have with sportsbook companies may influence the order in which we place companies on the site, all reviews, recommendations, and opinions are wholly our own. They are the recommendations from our authors and contributors who are avid sports fans themselves.

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BetMGM and Cheddar News have come together to create Cheddar Bets. Cheddar Bets will cover sports betting. However, they won’t only examine upcoming sporting events from a sports bettor’s perspective. They’ll also look at sports betting’s effects on different industries. It sounds like it’ll be a holistic approach to sports betting and the wider impact of its proliferation. It’ll air Thursdays at 4:30 PM ET on Cheddar News with an August 19 premiere. BetMGM will also become Cheddar New’s official betting partner.

This is yet another company to be formed in the early days of the prediction industry. The prediction industry is a growing group of companies that make money by giving regular people the chance to profit from their predictions about the future. Sportsbooks are the most recognizable types of businesses in this larger industry. But the prediction industry also includes companies like Kalshi, which created a new derivative based on predictions about major world events. It’s a growing industry that bettors should pay attention to.

Cheddar News will likely cover similar developments. So, it could become an important outlet for bettors, investors, and analysts who want to learn more about not only sports betting, but also the burgeoning prediction market.

BetMGM’s Leverage Of Its Partners

BetMGM has been securing partnerships at a blistering pace. It secured one with Audacy, a leading sports radio and broadcasting company. It’s secured one with TopGolf, which will further BetMGM’s simulcasting capabilities. And in January, BetMGM partnered with The Athletic, which will create opportunities for both companies to offer in-depth sports coverage.

While all major sportsbook companies leverage partnerships, BetMGM has made a push to forge meaningful partnerships across all types of sports companies. It may be one of the most well-networked sportsbook companies among the major brands. With all these growth opportunities, BetMGM’s innovations will be ones worth paying attention to.

About the Author
Christopher Gerlacher

Christopher Gerlacher

Writer and Contributor
Christopher Gerlacher is a Senior Writer and contributor for Gaming Today. He is a versatile and experienced writer with an impressive portfolio who has range from political and legislative pieces to sports and sports betting. He's a devout Broncos fan, for better or for worse, living in the foothills of Arvada, Colorado.

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