BetMGM And Topgolf’s New Partnership Could Signal A New Strategy is an independent sports news and information service. has partnerships with some of the top legal and licensed sportsbook companies in the US. When you claim a bonus offer or promotion through a link on this site, Gaming Today may receive referral compensation from the sportsbook company. Although the relationships we have with sportsbook companies may influence the order in which we place companies on the site, all reviews, recommendations, and opinions are wholly our own. They are the recommendations from our authors and contributors who are avid sports fans themselves.

For more information, please read How We Rank Sportsbooks, Privacy Policy, or Contact Us with any concerns you may have.

Gaming Today is licensed and regulated to operate in AZ, CO, CT, IN, KS, LA, MI, NJ, NY, PA, TN, and VA.

BetMGM announced its partnership with Topgolf on February 19, 2021. It continues a push toward interactive sports betting that BetMGM has been trying to integrate into its app. BetMGM already offers simulations of certain live games. It’s the kind of interactive simulcasting that seems to mesh well with Topgolf. This could be one of several partnerships between sportsbooks and sports with simulcasting.

What The Partnership Means For Customers

The first thing customers will notice are promotions for Topgolf and BetMGM ads in the BetMGM app and at Topgolf. They may include promotions from one business for using the other. So, fans of Topgolf and sports betting will benefit from enjoying both.

But bettors could be seeing the beginning of a new feature that few sportsbooks offer. Every sportsbook offers live sports betting. But only a few create a simulated court to visualize what’s happening during the game. This type of simulcasting is state-of-the-art, and it’s the next feature that sportsbooks can implement to polish their apps.

Topgolf fits in because it offers simulated golf games already. Since simulcasting is what it’s most known for, this could signal a long-term strategy of BetMGM’s. BetMGM may want to out-maneuver other sportsbook brands by making itself the premier simulation sportsbook. Whether that interaction will be a dealbreaker for bettors remains to be seen. But this will be an area of the market to watch over the next few months.

Where Bettors Will See Topgolf And BetMGM Together

Anyone curious about where they’ll find the payoffs of BetMGM’s partnership with Topgolf can look in existing markets. Bettors in BetMGM cities will find Topgolf promotions in their BetMGM apps, including cities like:

Topgolf fans will also find BetMGM promotions at:

  • Topgolf’s marquee Las Vegas location at MGM Grand
  • The WGT by Topgolf

This isn’t just advantageous for sports bettors and golf fans. It’s likely expected to increase revenue and expand both companies’ customer bases. (Why else would they partner together?) Many bettors will get a preview of this partnership in several big cities. But for everyone else waiting for Topgolf promotions, they’ll have to push their pandemic Topgolf dates until after BetMGM and Topgolf come to their cities.

About the Author
Christopher Gerlacher

Christopher Gerlacher

Writer and Contributor
Christopher Gerlacher is a Senior Writer and contributor for Gaming Today. He is a versatile and experienced writer with an impressive portfolio who has range from political and legislative pieces to sports and sports betting. He's a devout Broncos fan, for better or for worse, living in the foothills of Arvada, Colorado.

Get connected with us on Social Media