DraftKings Buys Super Bowl Ad For Reported $6.5 Million: Watch It Here

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DraftKings became the first sportsbook-related entity to buy Super Bowl ad time from NBC Universal this season, according to Ad Age. NBC asked $6.5 million for a 30-second spot.

Most of NBC’s Super Bowl ad inventory was gone early, per the trade magazine, but Caesars Sportsbook also joined the party by purchasing a 30-second spot.  Super Bowl viewers also saw PointsBet branding, as PointsBet is an official partner of NBC.

DraftKings’ Super Bowl Ad

The DraftKings Super Bowl ad starred a character dubbed “Goddess of Fortune” boasting, “I put over a million bucks in five DraftKings Sportsbook accounts. Lay it all on tonight’s game, or kiss it goodbye.” She then jumps in for a ride in Joe Namath’s sportscar.

DraftKings Made Its Super Bowl Debut Last Year

DraftKings made its initial appearance in last year’s Super Bowl, promoting its daily fantasy sports app with two 15-second spots, with one each appearing early in the second and third quarters. The spot encouraged fans to take part in a fourth-quarter prediction challenge during last year’s game with a $1 million top prize.

 

When it comes to other sportsbooks, Caesars has featured comedian J.B. Smoove and the NFL’s Manning Family in its national TV ads during the NFL season. Caesars and the Mannings entered into a marketing partnership last fall.

You can watch Caesars Super Bowl ad here.

BetMGM enlisted actor and comedian Jamie Foxx as the face of its sportsbook brand, and PointsBet features retired Saints QB Drew Brees in its marketing.

While viewers have seen plenty of sportsbook ads during NFL games this season, there are limits. The NFL allows up to six sportsbook commercials per game — one per quarter, one during pregame, and one at halftime.

Also read and watch: Ranking The Best Sportsbook Commercials Of 2021

About the Author

Kris Johnson

Writer & Contributor
With more than 15 years of experience as a sports journalist, Kris Johnson’s work has appeared in Sports Business Daily, Sports Business Journal, NASCAR Illustrated, and more. Kris also wrote a sports-betting novel entitled The Endgame.

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