Caesars Sportsbook announced a partnership with the NFL’s Manning family that will see Archie Manning and his sons Peyton, Eli, and Cooper Manning featured in advertising beginning Tuesday.
The Mannings will also make “brand ambassador” appearances at live events as part of the deal, which Caesars calls the first of its kind between a sports betting company and an iconic sports family.
“This isn’t the typical partnership between a sports betting company and major talent,” co-President of Caesars Digital Chris Holdren said in a press release. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family.”
Caesars Rewards Members Will Meet The Mannings
The Mannings will interact with Caesars Rewards members during upcoming activations. The deal also includes a responsible gaming component highlighting resources that Caesars provides to bettors to stay in control of their gambling. The Caesars Sportsbook app features self-imposed time limits, deposit limits, and spending limits.
Peyton Manning has become ubiquitous on national television, appearing in commercials for major brands such as Papa John’s and Nationwide in recent years. Also, he and his brother Eli have hosted what’s become a popular Monday Night Football simulcast on ESPN2 this season.
The new relationship with Caesars will elevate the exposure of the entire Manning family.
“We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned,” Peyton Manning said in the statement.