Share 
BetMGM has renewed its NFL Canada partnership for one year, maintaining its status as an official sports betting partner of the league in Canada.
The agreement covers Ontario and Alberta and includes commitments to the NFL’s integrity policies and responsible gambling initiatives.
A One-Year Extension Covering Two Provinces
BetMGM announced the renewal on Oct. 22, extending a relationship that began in 2022. the agreement covers the sports betting category across digital and retail channels in Ontario and Alberta.
The extension allows BetMGM to continue using NFL intellectual property in Canadian marketing campaigns, including the NFL shield, team marks and major event names such as the Super Bowl. It also provides opportunities for integrated marketing activations and premium hospitality experiences.
“We are pleased to extend our partnership with BetMGM for another year, continuing a relationship that has delivered exciting experiences for fans who engage with the game through betting,” said Gavin Kemp, general manager of NFL Canada.
Integrity Commitments and Betting Features
As part of the agreement, BetMGM agreed to adhere to the NFL’s core integrity policies and responsible gambling initiatives.
“Protecting the integrity of the game and the wellbeing of our players go hand in hand, and that commitment is at the heart of our renewed partnership with NFL Canada,” said BetMGM’s Chief Revenue Officer Matt Prevost.
For NFL bettors in Ontario and Alberta, BetMGM says its offering includes more than 500 betting markets for every game, including anytime touchdown scorer wagers and live betting options. It also highlighted expanded Cash Out capabilities, which allow players to settle eligible bets before the final outcome is determined.
More from gamingtoday.com
– PointsBet Canada Agrees to Two-Day Ontario Suspension in AGCO Settlement
– New Brunswick Weighs Regulation of Private Online Casinos
– BetMGM Launches House Of The Dragon Slot In Alberta, Ontario
—
Source: As reported by GlobeNewswire.
