Content Writer
Sarah Lou Jones has been writing sports and casino betting content since 2016. Much of her work has been based on English soccer and cricket betting, as well as guides on betting on NFL, NBA, NHL and MLB games.
Sarah Lou has written content for a variety of sports betting sites across the globe. Starting her career with Better Collective, Sarah Lou has also written for LegalBet and Media24.
Sarah Lou has received widespread praise for her sports and casino betting guides. Further afield, she has also earned qualifications from the Professional Football Scouts Association and the Football Association.
Sarah Lou's passion lies in soccer. Since hanging up her boots, she is now the coach of two squads at Manchester Laces, an inclusive amateur soccer club in the UK.
Sarah Lou Jones is a content writer who has written extensively about sports and casino betting. Her work has been featured in online publications all over the world, including the UK, USA and Canada as well as across Europe, Africa and East Asia.
While Sarah Lou enjoys watching and writing about a range of sports and events, soccer is her number one passion! She has covered a huge range of soccer leagues and tournaments, ranging from the English Premier League and UEFA Champions League to AFCON and the FIFA World Cup. There’s a particular focus in her work on betting on soccer, with Sarah Lou an expert in odds analysis, value bets and how-to betting guides.
Away from sports betting writing, Sarah Lou has taken her passion for soccer into coaching. A former amateur player, she is now the coach of two squads at Manchester Laces, the Orange squad and the Bronze squad.
Sarah Lou lives in Manchester, UK and enjoys sports, reading and going on hikes with her English Bulldog Vinnie.
Catena Media
Content Writer
2026-present
Media24
Content Writer
2023-2026
LegalBet
Content Writer and Editor
2022-2023
Better Collective
Content Writer, Editor and Publisher
2016-2023
University of Manchester
BA Degree, Television Production
2005
Honest and well-researched guides and reviews, as well as some ‘out there’ predictions that are still based in fact!
Don’t get carried away! Keep a tight rein on your bankroll and don’t let the heart rule the head.
When I’m not writing, I’m on the soccer field coaching my two teams: Manchester Laces Orange and Manchester Laces Bronze.
Yes, I’m an experienced bettor, and this experience helps me write with authority in my betting platform reviews.
