ACC Signs Integrity Deal, Baker Pushes to End NCAA Betting

NCAA president Charlie Baker continues to call on lawmakers to prohibit betting on college sports. Meanwhile, intercollegiate conferences continue safeguarding integrity as the bets roll in to legal sportsbooks on events like the College World Series.

The Atlantic Coast Conference’s new partnership with Integrity Compliance 360 will, according to a release, provide member schools with access to integrity monitoring technology that “analyzes various data sets to identify irregular contest-level officiating and wagering patterns proactively.”

The company, which was previously known as U.S. Integrity and Odds On Compliance, has similar partnerships with multiple conferences including the SEC, Big 12, Big Ten, and individual universities. ACC Commissioner Jim Phillips said in a release:

“The ACC’s partnership with Integrity Compliance 360 is extremely important as we continue our dedication to upholding the integrity and true spirit of college athletics. Through this collaboration, our member schools will have access to cutting-edge technology for monitoring and ensuring the fairest and safest environments for student-athletes nationwide.”

ACC schools may now receive IC360’s educational services and access to its ProhiBet platform, which is designed to prevent “prohibited sports wagering activities by student-athletes, coaches, and staff.”

“We are thrilled to be working with the Atlantic Coast Conference,” IC360 CEO & co-founder Matthew Hold said. “Their commitment to upholding the integrity of their competitions is precisely what we look for in our partnerships.”

He continued: “We look forward to further bolstering their safeguards by providing them with the best integrity monitoring solution in the world, in tandem with our customized education deliverables and state-of-the-art technology like ProhiBet. It’s through initiatives and collaborative efforts like these that we will continue to ensure the fairest and safest environments for student-athletes across the country.”

North Dakota State became the latest university, meanwhile, to enlist ProhiBet as a safeguard against athletes and athletic staff from becoming mired in the type of betting scandals that engulfed Iowa and Iowa State in recent years.

“This partnership with IC360 provides sports betting monitoring and educational resources for our coaches, athletics department staff members, and student-athletes. The ProhiBet platform will continuously monitor and detect wagering abnormalities,” NDSU Director of Athletics Matt Larsen said in a release.

“The dashboard will report real-time information, which in turn will ultimately protect NDSU Athletics,” he continued. “Sports betting is easily accessible to college students, and we want to do our best to protect and educate our student-athletes.”

Baker Continues Crusade Against NCAA Betting

Baker, who as former governor of Massachusetts spear-headed the legalization of sports betting with strong limitations on college wagering, said at a conference in Las Vegas recently: “I wish sports betting had just stayed in Las Vegas.”

Baker and the NCAA have been successful in mounting resistance to single-player prop bets for college games. Maryland, Ohio and Vermont outlawed these types of bets and Louisiana’s ban begins on Aug. 1. Several other states limited the types of bets allowed on college games in their original regulations.

READ MORE: College Betting Rules for Every State

About the Author
Brant James

Brant James

Lead Writer
Brant James is a lead writer who covers the sports betting industry and legislation at Gaming Today. An alum of the Tampa Bay Times,, espnW,, and USA Today, he's covered motorsports and the NHL as beats. He also once made a tail-hook landing on an aircraft carrier with Dale Earnhardt Jr. and rode to the top of Mt. Washington with Travis Pastrana. John Tortorella has yelled at him numerous times.

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