Share 
The NFL has always been about big plays and big personalities, but these days, the action doesn’t stop when the clock hits zero. Scroll through Instagram and you’ll find players, teams, and even mascots building fanbases that rival entire cities.
From touchdown highlights to tunnel-walk fits to goofy mascot antics, the NFL has fully embraced the Instagram era (sometimes giving away good tips for those looking for favorable odds at NFL sportsbooks).
So who really owns the best accounts? Who deserves a follow? Let’s rank them.
The Top NFL Team Accounts on Instagram
Some NFL franchises are more than just sports teams — they’re full-blown global brands. That star power shows in their Instagram numbers. Here’s how the biggest ones stack up.
1. New England Patriots (5 Million Followers)
The Patriots sit at the very top as the NFL’s most-followed team on Instagram, and it’s easy to see why. With six Super Bowls and a dynasty built by Tom Brady and Bill Belichick, they’ve got decades of highlights to lean on.
Their feed is packed with hype clips, championship throwbacks, and plenty of trophy shots. If you’re a fan of winning football history, this is the account you want to be following.
View this post on Instagram
2. Dallas Cowboys (4.9 Million Followers)
“America’s Team” has the NFL’s flashiest brand, and its Instagram mirrors it perfectly. Dallas mixes in everything from cheerleader content to locker room clips to game-day glam. It looks more like a lifestyle brand than a football page, which fits their larger-than-life identity. Add in the fact they’re the league’s most valuable franchise, and their IG is pure polish.
3. Kansas City Chiefs (4.4 Million Followers)
No team has surged like Kansas City. With Patrick Mahomes and Travis Kelce turning them into a modern dynasty, the Chiefs have become must-see both on Sundays and online. Their account is loaded with highlight reels, mic’d-up sideline moments, and plenty of championship celebrations. Kelce’s off-field celebrity status, especially his high-profile relationship with Taylor Swift (clearly the most recognized among NFL power couples), has only added to their reach, giving them one of the most dynamic feeds in the league.
NFL Players With the Best Instagram Presence
Team accounts might deliver the clean highlight reels, but it’s the players who bring the real flavor to Instagram. They’re the ones mixing swagger, personality, and those little off-field moments that fans want to see.
1. Odell Beckham Jr. (17+ Million Followers)
OBJ still reigns as the NFL’s Instagram king. His one-handed catches gave him instant fame, but his feed feels more like a celebrity’s than just another athlete’s. You’ll find a mix of high-end fashion, new tattoos, intense training clips, and candid behind-the-scenes posts.
That balance of flash and authenticity keeps fans coming back for more.
View this post on Instagram
2. Travis Kelce (6+ Million Followers)
Kelce has turned himself into one of the NFL’s biggest personalities, both on and off the field. His podcast New Heights, his relationship with Taylor Swift, and his touchdown dances have made him a crossover star—his IG swings between football and red-carpet vibes, which is why fans can’t get enough.
If that wasn’t enough, now people are paying attention to actual Kelce-Swift wedding betting odds, with tons of prop bets certainly coming our way sooner than later.
3. Patrick Mahomes (6+ Million Followers)
Mahomes is the face of the league, and his Instagram reflects it. His page is a balance of wild highlight clips, family moments, and polished brand partnerships (State Farm, Head & Shoulders, and more). His feed shows both the superstar quarterback and the guy at home with his family — a combo that makes his following massive.
The Mascots With the Best NFL Instagram Accounts
Mascots may not draw millions of followers like star players, but that’s not really their lane. Their job is to keep things lighthearted, entertaining, and a little bit goofy — and some of them have turned Instagram into their playground.
1. Brownie the Elf (Cleveland Browns)
Brownie takes the top spot among NFL mascots, which might surprise some people. He doesn’t have the biggest follower count, but his engagement is off the charts. Fans love his goofy sideline antics and playful energy. He proves it’s not always about how many followers you have — it’s about keeping the ones you do have entertained.
View this post on Instagram
2. Sourdough Sam (San Francisco 49ers)
The 49ers’ gold-digging prospector mascot brings some comic relief to a franchise built on serious football tradition. From firing up the crowd to busting out dance moves or snapping photos with fans, Sourdough Sam brings plenty of personality that makes the team’s Instagram a little more fun.
3. Roary (Detroit Lions)
Roary doesn’t have the biggest following, but he makes the most of what he’s got with one of the highest engagement rates among mascots. From viral photobombs to costume gags to poking fun at opponents, his posts always get attention. In a league full of polished accounts, Roary stands out by keeping things playful and unpredictable.
What NFL Fans Want to See on Instagram
So what makes these accounts so engaging? It’s the mix. NFL fans aren’t just logging in for game recaps — they’re looking for personality, access, and entertainment. Across players, teams, and mascots, you’ll regularly see:
- Behind-the-scenes looks: Locker room celebrations, tunnel walks, team travel.
- Mic’d-up gold: Players trash-talking, laughing, and showing their human side.
- Throwback content: Nostalgic nods to past legends and iconic plays.
- Lifestyle updates: Workouts, family life, and charity work outside football.
- Mascot chaos: Dance-offs, stunts, and goofy sideline moments.
It’s that variety — mixing serious highlights with fun, authentic glimpses — that keeps NFL Instagram accounts so addictive.
Why Instagram Rankings Matter in the NFL
It might just feel like another place for content, but Instagram is now a huge part of the NFL’s identity. Millions of followers translate into influence, brand deals, and cultural reach that stretches far beyond the stadium.
The Patriots, Cowboys, and Chiefs rule team accounts thanks to a blend of history and recent success. Beckham, Mahomes, and Kelce lead the way among players because they merge elite talent with big personalities. Even mascots like Brownie the Elf can steal the spotlight with just the right mix of fun and engagement.
At this point, Instagram isn’t just a side gig for the NFL — it’s become just as much a part of the league’s story as the Sunday scoreboard. And yes, if you are interested in sports betting, social media is a good place to be, especially if you follow the right people.
