Bet365 has announced its launch into the Louisiana sports betting scene, with the official release of its sportsbook in the state. This bolsters the operator’s reach across seven states in the United States, encompassing areas such as Colorado, New Jersey, Ohio, Virginia, Iowa, and most recently, Kentucky.
Louisiana players can now wager on a range of betting options covering major league tournaments like Major League Baseball, National Football League, National Hockey League, National Basketball Association, and NCAA College Basketball through Bet365. The sportsbook is accessible via the official Bet365 website or a dedicated sports betting app, giving every bettor a responsive experience.
Speaking on the new location launch, a Bet365 spokesperson said:
“Celebrated for its passionate culture and festive spirit, we are thrilled to bring bet365 to Louisiana. Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing Bet Boosts, the fastest In-Game experience and unique Same Game Parlays.”
Bet365’s arrival in Louisiana marks the second sportsbook debut of the month, following the recent highly anticipated ESPN Bet launch on Nov. 14. The sportsbook joins Louisiana’s mobile sports betting market as the state’s 10th app, which shows the increasing competition in Louisiana’s wagering landscape. The platform now stands alongside other prominent names like Betway, DraftKings, BetMGM, FanDuel, Caesars Sportsbook, PointsBet, WynnBet, and BetRivers.
Bettors will enjoy a suite of features including same-game parlays, cash-out options, and the ability to edit bets. The platform offers early payouts, bet boosts, and super boosts, along with an extensive selection of pre-game and live in-game props for all major sports. Additionally, users have access to live streaming for a wide array of events, totaling approximately 780,000 across various categories.
Bet365 Eyes a Share in Louisiana’s Thriving Sports Betting Market
In October, the Louisiana Gaming Control Board reported a historic peak in monthly handle, as bettors placed a record-breaking $308.6 million in sports bets. This marked a 10.2% surge from the $280.1 million handle in September and a notable 20.8% increase from the $255.5 million recorded in Oct. 2022.
Online sportsbooks led the way in October, amassing a total of $276.2 million in handle, while retail locations contributed $32.4 million to the overall sum.
The Pelican State also recorded an all-time high in revenue, attaining a 63.5% year-on-year jump to reach a new pinnacle of $43.3 million. This figure was slightly higher than the previous record set in September, which was reported to be $43.1 million.
Bet365 enters the fray of the Louisiana market amidst a total sports betting handle of $2.2 billion in the 2022/23 fiscal year, aiming to compete with other operators. Leveraging its established brand reputation, the company aims to swiftly establish its presence in this thriving market.