It’s a big day for the North Carolina sports betting industry.
BetMGM North Carolina just announced its partnership with the Charlotte Motor Speedway, which gives the operator online sports betting market access in the Tar Heel State.
BetMGM Making Moves in North Carolina
“We have been eagerly awaiting legal, safe, regulated online sports betting in North Carolina, a state with more than 10 million people and one of the most vibrant sports environments in the country,” said BetMGM CEO Adam Greenblatt. “BetMGM’s partnership with Charlotte Motor Speedway meets a great demand for entertainment from North Carolinians.
“Together, we will deliver a premier and responsible gaming product that benefits many state agencies.”
According to the announcement, BetMGM plans to launch in North Carolina as soon as the state’s regulators allow online betting apps to go live. This is expected in the first quarter of 2024.
“BetMGM has established itself as a signature source for sports betting with partnerships in every major league sport and with venues across the country,” said Charlotte Motor Speedway Executive Vice President and General Manager Greg Walter. “With Charlotte Motor Speedway’s history of innovation, we wanted to move forward into this new era of sports entertainment with a progressive sportsbook.
“This partnership with BetMGM will bring sports fans new ways to enjoy their favorite events while expanding North Carolina’s tax base, supporting colleges, and facilitating recruitment of major events for the future.”
About North Carolina Sports Betting
North Carolina Governor Roy Cooper signed sports betting legislation in the form of House Bill 347 on June 14, 2023. The law authorized North Carolina sports betting apps, supplementing North Carolina’s existing retail betting options. According to the bill, the state must launch betting apps between Jan. 8, 2024, and June 14, 2024, one year to the day since the bill was signed.
BetMGM will likely be on the frontlines of online sports betting in North Carolina. It is regularly quick to launch in new markets. Joining BetMGM will be DraftKings North Carolina; the competitor announced an expansion of its relationship with NASCAR today, giving it access to the market.