Betr Sportsbook launched in Virginia on Wednesday morning, marking the third state for the micro-betting site co-founded by social media influencer and boxer Jake Paul.
Betr is also active in Ohio and Massachusetts but has struggled to find its footing, accounting for less than 1% of market share in each of those states. Virginia will be the last state utilizing Betr’s so-called “V0 beta product.”
A “V1 Sportsbook” app will be unleashed on Betr’s three existing markets and any new ones in 2024 using the recently acquired Chamelon platform from FansUnite.
According to a Betr release: “The Chameleon acquisition allows the company to develop its upcoming V1 OSB product, which will feature full sportsbook capabilities including pre-match and in-play core markets, parlays, same game parlays, futures, props, and other bet types, along with over 20 additional sports.”
“We are thrilled to continue expanding our online sports betting business by launching in Virginia just in time for the NFL season,” Betr CEO and co-founder Joey Levy said in a release. “The state has a dynamic fan base across both collegiate and professional sports and we are excited to introduce our differentiated product experience to this market while continuing to bring our leadership in responsible gaming to Virginia, just as we have done in other jurisdictions. This now marks the 27th jurisdiction Betr is live for real money between having recently launched Betr Picks in 24 jurisdictions and being live with V0 of Betr Sportsbook in Ohio, Massachusetts, and now Virginia.”
Betr Stays in Sportsbook Bout Despite Foray Into DFS Ring
Recently, Betr appeared to be retrenching around daily fantasy with its Betr Picks app. According to the release, the July 31 launch of Betr Picks "has already garnered viral engagement alongside the company’s Jake Paul vs. Nate Diaz fight sponsorship and special Paul vs. Diaz minigame in the app. In its first week of launch, fans boosted the Betr Fantasy & Sportsbook app to #3 of all sports apps on the App Store."
Betr was by Levy and Paul in 2022. It claims Betr Media "is the fastest-growing sports betting media brand in the United States that has grown to over 1.6 million followers, 1.6 billion impressions, and 84 million engagements across its social channels since publicly launching in August 2022."