Caesars Entertainment says it has the seasoned casino player in mind as it launched Horseshoe Online Casino in Michigan on Oct. 7.
Horseshoe Online Casino debuts its desktop and mobile in Michigan through a partnership with the Sault Ste. Marie Tribe of Chippewa Indians. They operate a group of Kewadin Casinos in the Upper Peninsula of Michigan.
The Horseshoe Casino brand dates back to 1951 along the Las Vegas Strip. Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, feels Horseshoe “is anchored by a promise to put the player first.”
“A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming. That is what we’ve created with Horseshoe Online Casino,” he said as part of the launch announcement. “This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”
Horseshoe Online Casino joins the Caesars digital portfolio alongside:
- Caesars Palace Online Casino
- Tropicana Online Casino
- Caesars Sportsbook & Casino
- Harrah’s Online Casino
- and WSOP.com.
Horseshoe Could Launch in Other States
Caesars Entertainment has 10 brick-and-mortar Horseshoe Casino locations in North America, and the company plans to expand its digital footprint. For now, Michigan is the only state where the Horseshoe brand is available.
Connecticut, Delaware, New Jersey, Pennsylvania, and West Virginia are potential new markets for Horseshoe Online Casino. They join Michigan as the only states that offer iGaming.
Bet-from-home casino bills in Maryland and Maine have stalled in their respective legislatures. New York State Sen. Joseph Addabbo Jr. has pushed for a New York online casino bill, and Wyoming has commissioned Spectrum Gaming Group to study iGaming in the Equality State.
Michigan went live with online casino games on Jan. 21, 2021, so Horseshoe Online Casino joins a well-established market.
Michigan Online Casino So Far in 2024
Horseshoe Online Casino replaces WynnBet at the Kewadin Casinos. Altogether, 15 tribal and commercial casinos report online casino totals to the Michigan Gaming Control Board.
- Bay Mills Resort & Casino — Kings Club Casino (DraftKings Casino)
- FireKeepers Casino (FireKeepers iCasino)
- Four Winds Casino (Four Winds Online Casino)
- Hollywood Casino at Greektown (ESPN Bet featuring Hollywood Casino)
- Gun Lake Casino (betPARX)
- Island Resort & Casino (SI Sportsbook Online Casino )
- Kewadin Casino — Kewadin Vegas Casino (Horseshoe)
- Little River Casino Resort (BetRivers Casino)
- BetMGM Grand Detroit (BetMGM Casino)
- MotorCity Casino (FanDuel Casino)
- Lac Vieux Desert’s Northern Waters Resort Casino (Fanatics Sportsbook & Casino)
- Odawa Casino Resort Petoskey — Odawa Casino (Poker Stars)
- Ojibwa Casino Resort — Ojibwa II Casino (Golden Nugget Casino)
- Soaring Eagle Casino (Eagle Casino & Sports)
- Leelanau Sands Casino — Turtle Creek Casino (Caesars Palace and WSOP.com)
Through the most recent number in August, Michigan online casinos generated about $1.55 billion in 2024 total gross receipts.
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