Today, DraftKings announced that it has acquired Vegas Sports Information Network, Inc. (VSiN). VSiN is a broadcasting and content company, and its work spans multiple channels, where it distributes sports betting “news, analysis, and data to US sports bettors.”
“VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting,” said Jason Robins, DraftKings’ co-founder, CEO and Chairman of the Board. “In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.”
DraftKings And VSiN
VSiN is based in Las Vegas, and the company produces up to 18 hours of “live linear sports betting content each day.” VSiN runs a 24/7 stream, and viewers can also access VSiN’s content on Comcast Xfinity, Sling TV, fuboTV, and various other platforms in addition to select radio stations nationwide.
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions,” said Brian Musburger, CEO of VSiN. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
According to the announcement press release, DraftKings intends to allow VSiN leadership to maintain editorial independence and run the company’s day-to-day operations. The VSiN team will become part of DraftKings’ workforce, which includes more than 2600 global employees.
As sports betting in the US rapidly expands, DraftKings will undoubtedly continue to launch in new legal markets.