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DraftKings Sportsbook is rolling out a promotion designed to make live NFL betting during the Big Game even more engaging. After the live-betting sweepstakes gained traction during the playoffs, it returns with an expanded prize pool and a simple concept: If you wager live, you earn a chance to win part of a massive prize pool. This is not a side contest with hidden steps. The promotion works alongside how most people already bet on the game.
Placing live wagers throughout the night can turn enjoyment of the Big Game into something bigger. Every qualifying bet becomes another shot at a reward, especially for fans already participating in live NFL betting throughout the matchup.
Turning live NFL bets into sweepstakes entries
Bet $5 Get $200 in Bonus Bets Instantly
Plus Get up to $1,000 Deposit Bonus
Bet on All Your Favorite Sports With America's Top-Rated Sportsbook
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Bet $5 Get $200 in Bonus Bets Instantly
Plus Get up to $1,000 Deposit Bonus
Bet on All Your Favorite Sports With America's Top-Rated Sportsbook
To Claim: Click CLAIM OFFER
Here is how it works in practice. Once a customer opts in, they are set up to begin earning entries. A promo token is issued that automatically attaches to the first live wager during the Big Game.
Place a live bet and earn a sweepstakes entry. Immediately after the entry posts, another token reloads, allowing customers to continue earning entries with each live bet they place.
Minimum stakes are low — just a $1 bet with qualifying odds of at least -500 — and there is no need to manually apply anything. Once customers opt in, every eligible live wager counts toward entries.
Because entries are tied to participation rather than bet outcomes, the setup reduces pressure on each decision. For customers who enjoy tracking momentum swings during live NFL betting, the promotion fits naturally into existing wagering habits.
Rewards for DraftKings Live Millions participants
After the game ends, winners will be selected at random from all entries. Every eligible customer receives one prize. The rewards are designed to give something back, regardless of whether live wagers win.
Prizes come in one of two forms. Some winners receive a non-withdrawable Bonus Bet that expires 30 days after issuance. Others receive a single-use profit boost token worth 20% extra on their next bet, also valid for 30 days, with a maximum bet of $20. Both prize types provide an added incentive to continue betting beyond the Big Game.
Turning live betting momentum into prizes
Live sports betting thrives on quick reactions, changing lines and plays that can shift momentum instantly. Instead of relying on a single pregame wager, this sweepstakes allows every live bet to serve as an opportunity. That structure shifts the focus from one major decision to multiple chances at prizes while remaining engaged in The Big Game.
Because results do not affect eligibility, customers can mix conservative and aggressive live bets without risking their sweepstakes entries. This approach makes the overall experience feel more entertaining and less high-pressure.
Rules worth keeping in mind
To participate, customers must have a valid DraftKings Sportsbook account and be physically located in an eligible U.S. jurisdiction during the Big Game. Opting in is required for the promo token to be issued and applied. Detailed official rules are available on DraftKings’ promotions page.
No purchase is necessary to enter or win. Tokens apply only to live bets placed during the designated event. Void where prohibited.
