A company that scratched out pre-World War I stats on paper will now curate sports betting stats in a world of AI and algorithms. The Elias Sports Bureau, bet365 partnership announced Thursday will give the sportsbook access to Elias insights, research, and products.
“For over 100 years, Elias Sports Bureau has maintained a sterling reputation in the sports statistics world,” bet365 said in its announcement. The company hopes the relationship will add to a “Never Ordinary” experience for its sports betting customers.
“Elias is excited to partner with bet365 and deliver a first-of-its-kind experience for its users,” Elias Sports Bureau President Joseph Gilston said. “Elias will provide custom content that provides context and history to the betting experience. bet365 has been an amazing partner, and we look forward to engaging customers in a new way.”
bet365 Sportsbook will add information from Elias as it promotes its sportsbook through social media and partner outreach.
History Drives Elias Sports Bureau, bet365 Pairing
Elias Sports Bureau has tracked milestones and oddities since 1913. Its reputation for in-depth historical research and statistical data positioned the bureau as the official statistician for:
- Major League Baseball (MLB) in 1916
- National Football League (NFL) in 1961
- National Basketball Association (NBA) in 1970
- Major League Soccer (MLS) in 1996
- Women’s National Basketball Association (WNBA) in 1997
- NBA G-League in 2017
- PGA Championship in 2020 and
- Minor League Baseball (MiLB) in 2023.
Elias Roots
Elias Sports Bureau was originally called Al Munro Elias Baseball Bureau, Inc. Al Munro and his brother Walter printed scorecards with baseball stats and sold them directly to fans.
Within three years, the New York Telegram daily newspaper ran a weekly compilation of Elias’ baseball stats.
In 1952, new owner Seymour Siwoff changed the name to the Elias Sports Bureau to underscore the company’s expansion into all major sports.
bet365 Roots
bet365 Sportsbook began in 2000 with 12 employees in Stoke-on-Trent, UK. It launched its website a year later. The bet365 mobile website debuted in 2008.
Now, it’s a global online gaming brand with 7,000 employees who serve a 90 million-strong customer base. The company has offices in the United Kingdom, the US, Gibraltar, Malta, Australia, Colombia, and Bulgaria.
The bet365 Sportsbook made its US debut with a New Jersey launch in 2019. It has since expanded to 10 additional states: Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, North Carolina, Ohio, Pennsylvania, and Virginia.
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