Caesars Sportsbook has added the next three Sunday Night Football Games to its NFL “Watch and Bet” in-app live stream.
The live stream, the first of its kind for a North American sportsbook, debuted two weeks ago with Indianapolis Colts vs. Dallas Cowboys and continued last week with Miami Dolphins vs. Los Angeles Chargers. It’s available to customers with an activated account balance who have placed a wager in the past ten months.
Select games will be available each week.
Upcoming Caesars NFL Live-Stream Menu
Dec. 18 – Giants at Commanders
Dec. 25 – Buccaneers at Cardinals
Jan. 1 – Rams at Chargers
How To Live Stream NFL Games on Caesars App
- Open the app
- Go to the event in the app
- Have a balance in your account
- Click “Watch & Bet”
- Once the stream opens, watch and bet
Why are NFL Games on Caesars Sportsbook App?
Caesars is an official sports betting partner and the first official casino sponsor of the NFL.
According to a release, “Genius Sports will leverage its machine learning and live streaming technologies to power enhanced viewing experiences for NFL fans through Watch & Bet, and the development of its augmented live video betting products.”
Genius became the NFL’s exclusive global distributor of real-time official play-by-play statistics in 2021.
The deal included the rights to distribute low-latency video feeds to international sportsbooks and has since expanded to incorporate the United States. Low latency is critical to better sync video feeds — which can lag on networks by as much as 90 seconds — to sync with the near-virtual transfer speeds of digital data streams.
Tune into Dolphins-Chargers LIVE inside the Caesars Sportsbook App so you can watch and bet during SNF! pic.twitter.com/BITxfMsDFc
— Caesars Sportsbook (@CaesarsSports) December 11, 2022
The release adds that the streams will “offer official data-driven in-game betting opportunities and player props alongside live video streams of NFL games to give their customers access to the most compelling in-play NFL betting experience available for mobile and tablets.”
“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” said Eric Hession, President of Caesars Digital. “Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL live-streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”
Caesars would not disclose viewership figures, but live games on a sports betting app represents an evolution for both the NFL and gambling industry in the United States. Various professional sports leagues and tennis have worked their way onto European platforms in the past, but the Caesars’ NFL move represents a quantum advance in the United States.
It remains to be seen how full-game broadcasts could evolve in the future given pro sports leagues increased comfort with betting platforms, and the increased competition for live content among numerous outlets, including non-traditional sports outlets like Amazon – which broadcasts Thursday Night Football – and Apple, which has been rumored as interested in various NFL properties.
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