Share 
When SBC founder and CEO Rasmus Sojmark speaks about the upcoming Legends Charity Game, it’s clear this is more than another project. It’s personal.
“We’ve poured everything into making this special—not because we had to, but because we believe in it. The players believe in it, too. It is going to be emotional and genuinely amazing, and we can’t wait to share it with everyone.” Rasmus told InsiderSport in a recent interview article on the event.
The match will bring together Portugal’s greatest football icons and a star-studded lineup of world legends on September 15 in Lisbon. The goal is not only to fill a 60,000-seat stadium but to raise over €1 million for charities helping those affected by war, poverty, and crisis. For Sojmark, the game represents the moment where his childhood love of football meets a professional platform capable of changing lives.
Lisbon Prepares for a Night Like No Other
Lisbon will come alive with a spectacle that blends nostalgia, star power, and purpose. The city has hosted countless football classics, but this fixture carries a different weight. It’s a celebration, a reunion, and a fundraiser all rolled into one.
Lisbon hums with anticipation. On September 15, the city becomes the stage for a match where Figo meets Kaká, where rivals reunite, and where €1 million rides on more than just football.
As the opener to SBC Summit 2025, the charity game sets the tone for a week that unites soccer, business, and community under one roof.
From Muddy Pitches to a Global Stage
Sojmark’s journey to this point is rooted in boyhood dreams. He was a kid who spent hours playing Championship Manager, building fantasy squads with the likes of Figo, Cafu, and Schmeichel. Back then, it was only pixels on a screen. Today, it’s a reality he has crafted through his career in sports and events.
“Football has been part of my identity since I was a kid. Like so many of my generation, I grew up idolising the greats from the 80s, 90s, and early 2000s,” Sojmark said in the interview with InsiderSport. Now he gets to help bring them together for something bigger than the game.
At SBC and Sport Global, blending football with business has always been part of the mission. But the Legends Charity Game elevates that vision into something with real-world impact: supporting vulnerable communities while giving fans unforgettable memories.
Legends Return to the Pitch
The confirmed lineups read like a who’s who of football greatness.
For Portugal: Luís Figo, Deco, Carvalho, Simão, Maniche, Nuno Gomes, Hélder Postiga, and Vítor Baía — many of whom were part of the unforgettable Euro 2004 squad that reached the final.
On the opposing side, the World Legends feature names that shaped football’s golden era: Kaká, Henrik Larsson, Alessandro Del Piero, Michael Owen, Javier Zanetti, Cafu, Patrice Evra, Carles Puyol, Gheorghe Hagi, Krassimir Balakov, and Edwin van der Sar.
Adding spice, Georgios Karagounis, the captain who led Greece to victory against Portugal in 2004, will now face many of those same Portuguese players again.
As Sojmark said in the interview:
“It’s not just about who’s playing, it’s about the stories, the rivalries, the shared memories that come flooding back.”
This isn’t just a game — it’s football folklore revisited under the lights of Lisbon.
Football With a Purpose
Behind the star power is a cause that matters. The Legends Charity Game is expected to generate more than €1 million for four organizations making a difference:
- Ukrainian Red Cross Society – delivering urgent aid in a nation torn by war.
- Portuguese Red Cross – supporting communities struck by disaster and hardship at home.
- International Alert – protecting lives in conflict-affected regions across the globe.
- Caritas Portugal – offering shelter and dignity to families facing poverty and displacement.
“Your support is helping us do something that goes beyond football, something that will genuinely make a difference in people’s lives,” Sojmark said when talking about the event sponsors.
A Match Designed for Spectacle
Everything about this event is being produced on the scale of a European final. The broadcast will include multiple camera angles, spider cams, and Champions League-level coverage to make the game an immersive experience for fans worldwide.
The venue — either Estádio da Luz or Estádio José Alvalade — will be confirmed after UEFA’s scheduling, but both provide the perfect stage for 60,000 roaring fans. Millions more will watch from their homes, connected by a single story: legends playing for something bigger than football.
The game also ties directly into Portugal’s football future. With the nation set to co-host the 2030 World Cup, this charity match serves as both a tribute and a preview of what’s to come.
Quick Hits: Match Essentials
Did You Know?
- Two World Legends goalkeepers are still under wraps.
- Lisbon’s stadiums will welcome 60,000 fans for the charity match.
Fast Facts
- Date: September 15, 2025
- Venue: Estádio da Luz or Estádio José Alvalade
- Charity Goal: €1 million
- Confirmed Legends: 18+ from Portugal and beyond
The Legacy in Motion
For Sojmark, the Legends Charity Game is only the beginning. The plan is to make this a yearly tradition.
“With Portugal set to co-host the World Cup in 2030, our goal is to make this an annual fixture, year after year, right here in Lisbon,” he said in the InsiderSport interview. “Honestly, I couldn’t be more excited. It’s a passion project in every sense of the word.”
By uniting football’s past with its present, and channeling it toward a better future, the Legends Charity Game shows that sometimes the most important goals are scored off the pitch.
